Google Play your heart out movies billboards...

Google Play is back in the skies of L.A. along the Sunset Strip this month, but this time not for their music offering, but their movie streaming and download service.

In these creatives the tech giant is capitalising on the recognisability and desirability of recent Oscar wins and other awards nominations for film stars and their movies, like Tom Hanks in Captain Phillips, Jennifer Lawrence in The Hunger Games and Matthew McConaughey in Dallas Buyers Club, plus popular classics like Russell Crowe in Gladiator and Jack Black in School of Rock.

With their clever side-by-side billboard placement the new ad campaign not only stands out more, but also helps highlight Google Play's diverse range of the very latest and popular old films across different genres, from real-life stories and historical epics, to thrillers, comedy and science-fiction films.

If you like these movie-themed billboards spotted on March 12, 2014, be sure to also check out Google Play's unlimited music special extension billboards from November last year.

Now as the billboards suggest, rescue, rebel, live, battle, rock and play your heart out.

UPDATED: Google continues its campaign for world domination with these latest 'Play your heart out' billboards, this time focusing on their music offering.

This blue duo of billboards featuring music icons, Beck and David Bowie, were snapped across the road from each other along L.A.'s Sunset Strip on May 26, 2014.

UPDATED: Here's another of the new blue Google Play music creatives, featuring Janelle Monáe, spied further south along La Cienega Boulevard on June 12, 2014.

UPDATED: Finally for the New Year, Google Play have updated their billboards along the Sunset Strip.

Replacing Beck and David Bowie are the much more contemporary faces of Janelle Monae and Sam Smith, each with their own tailored tagline, be it 'groove your heart out' for the Electric Lady or 'pour your heart out' for the soulful crooner.

Let's hope they update these ad creatives, snapped on January 13, 2015, more frequently than their last two billboards which grew a bit stale.

Meanwhile, over along Westwood Boulevard, Daily Billboard also spied this Kendrick Lamar 'flow your heart out' billboard on January 4, 2015.