Today
Daily Billboard is off to the races with these fun ad creatives for
Santa Anita Park, the thoroughbred horse racing track in
Arcadia, California.
The oldest racetrack in
California, the venue is home to the
Breeders' Cup and this year
Santa Anita Park paid homage to
Baz Lurhmann's movie remake of
The Great Gatsby, with this celebratory billboard to promote the event. The association is quite appropriate given the art deco style of the racetrack and this ad was spied along
L.A.'s Sunset Strip on October 5, 2013.
Other special extension billboards for the racetrack have featured
Canadian jockey, model and TV personality,
Chantal Sutherland, thoroughbred racer and reality TV star of
Animal Planet's Jockeys. Being an attractive female jockey with flowing golden locks, she's far more likely to turn heads in these advertisements than a short male jockey.
This white billboard creative was spied along
Highland Avenue on March 10, 2012 (hence the 12 on her saddle), whilst the the racing green version was snapped more recently along
Sunset Boulevard on November 17, 2013.
Santa Anita Park was also home to the filming of the
HBO horse racing drama Luck, starring
Dustin Hoffman, until a series of unfortunate animal deaths caused production of that series to end after just one season.
Meanwhile this far more traditional special extension horse racing creative was snapped along
Melrose Avenue at
Highland Avenue on January 12, 2012.
Do these sporty billboards encourage you to follow these horse riders to
Santa Anita Park?
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