Are you ready for your
New Year's Eve celebrations and have all the essential cocktail ingredients in your house to help you party in style?
If you need some inspiration for what vodka to drink,
Ketel One wants to reassure you of its quality credentials with its most recent ad campaign.
Gentlemen (and women), this is still vodka, but they want you to know how distinct, crafted and timeless their brand is, almost like a unique artisan vodka, rather than something you can buy by the bottle at your local store.
These
Ketel One billboards were snapped along
Sunset Boulevard eastbound on October 30 and westbound along the
Sunset Strip on November 24, 2013.
If you're a fan of the
Dutch vodka brand, be sure to check out this previous
Ketel One billboard campaign from 2011.
And if the clear spirit is your favourite tipple, take a look at how
Ketel One's billboards compares to these other
vodka brand ad campaigns.
UPDATED: Ketel One continues to push its craftsmanship credentials in its latest billboard, which highlights
'a legacy passed down from father to son', and was snapped along
Sunset Boulevard on March 8, 2014.
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