If you need some inspiration for what vodka to drink, Ketel One wants to reassure you of its quality credentials with its most recent ad campaign.
Gentlemen (and women), this is still vodka, but they want you to know how distinct, crafted and timeless their brand is, almost like a unique artisan vodka, rather than something you can buy by the bottle at your local store.
These Ketel One billboards were snapped along Sunset Boulevard eastbound on October 30 and westbound along the Sunset Strip on November 24, 2013.
If you're a fan of the Dutch vodka brand, be sure to check out this previous Ketel One billboard campaign from 2011.
And if the clear spirit is your favourite tipple, take a look at how Ketel One's billboards compares to these other vodka brand ad campaigns.

UPDATED: Ketel One continues to push its craftsmanship credentials in its latest billboard, which highlights 'a legacy passed down from father to son', and was snapped along Sunset Boulevard on March 8, 2014.

UPDATED: Here's also a glance at how Ketel One Vodka's outdoor advertising has evolved since these billboards above.
The 'Made with 100% Non-GMO grain' billboards were snapped high above Hollywood & Highland on December 18, 2017 and along La Brea Avenue on May 24, 2019, respectively.
Meanwhile Ketel One was also adding soda to their adverts with these 'Ketel your soda' billboards spotted above Beverly Boulevard on May 16, 2018 and on the side of the Mr C. Beverly Hills hotel along Pico Boulevard on June 2, 2018.
And if you want to see what campaign came next, make sure you also check out these Ketel One Drink Marvelously billboards from fall 2019.
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