Friday, December 27, 2013

KCRW 89.9 We're in the air radio billboards...

KCRW 899 We're in the air radio billboard
Maybe it's being based in L.A., but Daily Billboard really likes this ad creative for Southern California's KCRW public radio station with its view of Downtown Los Angeles.

In health conscious Hollywoodland, having a runner putting in his headphones whilst overlooking the sprawling city captures the spirit of L.A. perfectly.
KCRW 899 radio billboard
This evocative KCRW billboard was snapped along La Brea Avenue on November 12 and along Hollywood Boulevard on November 17, 2013.

If you like this ad, be sure to also take a look at these different radio billboards for more examples of how other radio stations advertise.
KCRW We're in the air radio billboard
UPDATED: Following the Troika agency's refresh of KCRW's brand identity, here's a continuation of the new ad campaign for the radio station with this new billboard spied along Santa Monica Boulevard in West L.A. on May 22, 2014.

The 'For the curious' ad creative features the top of the Frank Gehry designed 'Binoculars Building' in Venice, which currently houses Google.
KCRW For the curious radio billboard
UPDATED: Here are two further executions in the 'For the curious' outdoor campaign, which feature titillating close-ups of L.A. landmarks of cultural or historical significance.

First up is a closer look at 'Chicken Boy' statue aka 'The Statue of Liberty of Los Angeles' which used to stand atop the Chicken Boy Restaurant in Downtown L.A. until the early 80's until recently being rescued and restored by a local artist.
KCRW radio For the curious Chicken Boy billboard
The next intriguing creative, also spied along La Cienega Boulevard on June 12, 2014, is of a section of the infamous 'Watts Towers' mosaic sculptural spires by Simon Rodia.

The ad campaign certainly lives up to the 'For the curious' slogan by teasing these images and appealing to the inquisitive natures of the radio stains listeners.
KCRW radio For the curious Watts Towers billboard
UPDATED: Here's another installment in this 'For the curious' outdoor campaign, this one featuring a closeup of West Hollywood's The Game bear sculpture. This playful KCRW radio station billboard was snapped along La Cienega Boulevard on November 26, 2014.
KCRW radio For the curious The Game Bear billboard

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