There are times when
Daily Billboard gets stuck for words when it comes to ad creatives, maybe they're just a bit dull, mediocre or just plain bad, at times though the words come easily when you immediately like a billboard campaign.
This
'Fly beyond' brand campaign from
Grey Goose Vodka certainly brightens up
L.A.'s skyline with its beautiful dusky sky colours and even though a bottle shot is present, it's not too intrusive.
It's also clever that the
'o' of
'beyond' features one lone goose breaking away from the the flock, replicating the the
'o' of the
Grey Goose logo.
This is a much more inspirational and less practical campaign than last year's
Grey Goose celebratory ad campaign, which featured stylish cocktails to toast the season.
Daily Billboard first spied this billboard along the
Sunset Strip at
Larrabee Street on November 5, then photographed more ads in various locations along
Hollywood Boulevard and
Sunset Boulevard up to November 30, 2013
If you're a connoisseur of the clear spirit, be sure to also check out these other
vodka brand billboards and have a very merry festive season.
UPDATED: The
Grey Goose 'Fly beyond' ad campaign is back in the skies of
L.A., but this time with the addition of some extra copy to highlight the vodka brand's quality credentials. This amended billboard was snapped along
West Hollywood's Sunset Strip on May 19, 2015.
Plus here's another billboard spotted further west along
Sunset Boulevard and a fun locally-tailored creative at
Hollywood & Highland on May 28, 2015.
UPDATED: Grey Goose is flying beyond once again in 2016, but this time with a super-sized ad creative.
This giant billboard was snapped at the border of
Beverly Hills and
West Hollywood at the start of the busy
Sunset Strip on July 22, 2016.
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