This 'Fly beyond' brand campaign from Grey Goose Vodka certainly brightens up L.A.'s skyline with its beautiful dusky sky colours and even though a bottle shot is present, it's not too intrusive.
It's also clever that the 'o' of 'beyond' features one lone goose breaking away from the the flock, replicating the the 'o' of the Grey Goose logo.
This is a much more inspirational and less practical campaign than last year's Grey Goose celebratory ad campaign, which featured stylish cocktails to toast the season.
Daily Billboard first spied this billboard along the Sunset Strip at Larrabee Street on November 5, then photographed more ads in various locations along Hollywood Boulevard and Sunset Boulevard up to November 30, 2013
If you're a connoisseur of the clear spirit, be sure to also check out these other vodka brand billboards and have a very merry festive season.

UPDATED: The Grey Goose 'Fly beyond' ad campaign is back in the skies of L.A., but this time with the addition of some extra copy to highlight the vodka brand's quality credentials. This amended billboard was snapped along West Hollywood's Sunset Strip on May 19, 2015.

Plus here's another billboard spotted further west along Sunset Boulevard and a fun locally-tailored creative at Hollywood & Highland on May 28, 2015.

UPDATED: Grey Goose is flying beyond once again in 2016, but this time with a super-sized ad creative.
This giant billboard was snapped at the border of Beverly Hills and West Hollywood at the start of the busy Sunset Strip on July 22, 2016.
No comments:
Post a Comment