This eye-catching spectacle is to help launch the new comedic cartoon series from Dan Harmon and Justin Roiland which is a twisted take on the crazy scientist and teenage boy duo that was so popular in the Back to the Future trilogy with 'Doc Brown' and 'Marty McFly'.
In this series, young 'Morty' is dragged along on high concept sci-fi shenanigans by his crazy grandpa 'Rick', and even though the characters may be inspired by the time-traveling adventures of Back to the Future, the comedy show is also influenced by classic British science fiction like The Hitchhiker's Guide to the Galaxy and Doctor Who.
Regardless of the inspiration for the series, this is certainly a PR worthy billboard to grab attention for the new Adult Swim show and Daily Billboard doesn't know whether that is a crashed UFO or some time-travel machine, but it does look like Rick was drunk at the wheel when it crashed.
This spectacular 3D billboard installation can be found above the Sunset Car Wash when you're traveling westbound in L.A., and if you carry on along Sunset Boulevard you'll also find a standard 'Wanted for crimes against interdimensional space' billboard for the Rick and Morty show in Adult Swim's regular ad location (both these billboard examples were spied on November 24, 2013).
Always willing to challenge perceptions (and please Daily Billboard), Adult Swim continues to push the boundaries with this fun and arresting billboard.
And if you like this amazing billboard, be sure to check out these other special billboard installations all designed to catch your eye with their extra-dimensional concepts.

UPDATED: Now that we've been teased by some fantastic 'Wanted' ads and installations, here's the first season billboard for Rick and Morty revealed.
This colourful new billboard promises many more scientific experiments gone awry and monstrous repercussions and was spotted along Sunset Boulevard on January 3, 2014.
cool blog dude! Love driving around and seeing new billboards all the time. I really like this one and I love this show!
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