Daily Billboard was innocently driving around the other day hunting down the best ad creatives filling
L.A.'s skies and was absolutely dazzled by this wonderful glittering lips creation for this year's
American Music Awards (and couldn't help but pull over a snap a few photos to share with you all).
The annual
American Music Awards are this Sunday, live from
L.A.'s Nokia Theatre, and are being hosted by
Pitbull, well known for getting a party started with his banging tunes.
He'll be joined performing on stage by the likes of
Miley Cyrus, Lady Gaga, Ke$ha, One Direction, Imagine Dragons, Macklemore & Ryan Lewis and more, so you can imagine, anything could happen.
In case you can't see out the full effect of the glittering lips in these photos, here's a short video so you can see the billboard gleaming and twinkling in the
Southern California sunlight, it's certainly a showstopper.
The lips imagery is also a great choice for the music awards as not only does it evoke the idea of singing, but they've long been used in the music industry, probably most notoriously be the likes of The Rolling Stones and they also have connotations of the flamboyantly sexy Rocky Horror Picture Show.
These fabulous glittering lips, with a wonderfully eye-catching colour combination of hot pink and blue (which is very
Katy Perry), were snapped along
Barham Boulevard at
De Witt Drive on November 17, 2013.
If you like this out-of-home advertising approach, be sure to also a take a look at these shimmering
GCB TV billboards, also from
ABC Studios, and this
glittering scissors teaser billboard for Project Runway tenth season.
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