In this retro crime drama set in the late 70's and early 80's based on a true events, Christian Bale plays a conman who along with his grifter girlfriend (Amy Adams) are recruited and forced to worked for Bradley Cooper's FBI Agent, who insinuates them into the world of Jersey powerbrokers and mafia as part of a dangerous sting operation.
Many of these actors have worked together on David O. Russell's critically-acclaimed Silver Linings Playbook and The Fighter, and Daily Billboard is all for actors reuniting and playing different parts but just hopes it doesn't become an exercise in vanity film making where those involved forget about the audience because they're all having too much fun making movies together, and the quality of their work, or their perspective suffers.
Or they're always in same movies together, a bit like Johnny Depp and Helena Bonham Carter in Tim Burton movies, where audiences get tired of the same people interacting together, because quite frankly we've seen it all before (yawn).
These American Hustle billboards were first spied along Sunset Boulevard on October 30, whilst the larger portrait ad creative was spotted along Highland Avenue in Hollywood on November 14, and smaller ad snapped along Beverly Boulevard on November 25, 2013.
Fortunately this latest offering from this high calibre ensemble cast looks like it's going to be a fun romp of big hair, fabulous nostalgic costumes and the ultimate hustle.
Do it! Do it! Do it! Do the Hustle! Do the Hustle! Do the Hustle! Do the Hustle! Do it! (Sorry couldn't resist).

UPDATED: Often movies can have different advertising campaigns in other territories, but you can see from this London Underground poster for American Hustle snapped on December 17, 2013, that the ad creative is very similar, even if the movie is released about a month later.
Plus be sure to also check out these fabulous original costumes worn in American Hustle on display too.

UPDATED: Now that we're in the final countdown to this year's Academy Awards, more and more Oscar consideration billboards are popping up around L.A. for the contenders.
One that really caught Daily Billboard's magpie eye, was this arresting American Hustle Best Picture billboard featuring Amy Adams in hair-rollers as 'Sydney Prossner'. Nominated for ten Oscars overall, not only is the film up for Best Picture, but Amy Adams and Christian Bale are up for Best Actress and Best Actor in Leading Roles, with Jennifer Lawrence and Bradley Cooper up for Best Supporting Actor roles too.
The vibrant Amy Adams creative was spied along Santa Monica Boulevard in West L.A. on February 14, 2014, whilst the Christian Bale version (as 'Irving Rosenfeld') was spotted further east along the same major commuter artery the same day.

The film has already won three Golden Globes, including one apiece for the actresses, plus taken home the Screen Actor Guild Award for Outstanding Performance by a Cast, so let's see if the movie can hustle up any further accolades this awards season.
Here's another Christian Bale Oscar consideration creative, this one with a quote from Rolling Stone magazine, spied along L.A.'s Sunset Strip on February 17, 2014. Interestingly this billboard hoarding used to be an electronic version until the digital signs were banned and shut down in Los Angeles in April 2013.
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