She's back, and this girl is on fire. Fans of
The Hunger Games books and
Jennifer Lawrence both will be elated this fall when our heroine
'Katniss Everdeen' returns to the big screen in
The Hunger Games: Catching Fire.
The meteoric rise of the young actress to the top of the
Hollywood A-List almost resembles the
District 12 tribute's rise to fame in the country of
Panem and also seems to share her humility.
Jennifer Lawrence may not have had to battle to the death in
Hollywood, although it is a pretty cut-throat industry for the young and the beautiful starting out, but her grace and talent made her a deserving recipient for the
Best Actress Oscar for
Silver Linings Playbook.
Plus her accidental stumble on her way to the stage to collect her award in her
Oscar dress and her comments afterward, prove this is one contender who hasn't let fame go to her head quite yet.
In this sci-fi sequel to 2012's adaptation of
Suzanne Collins young adult novel,
Katniss and her fellow games winner
'Peeta Mallark' (Josh Hutcherson) are targeted by the
Capitol as their inspiring victory in the
74th Hunger Games has sparked the first flames of rebellion amongst the oppressed dystopian future districts.
Outraged that
Katniss and
Peeta bent the rules to win
'President Snow' (Donald Sutherland) recruit the two
District 12 residents to compete in the arena once again against previous fellow deadly tournament winners, making for the most vicious and explosive games yet.
In advance of the official promo kick off for
The Hunger Games movie sequel, the clever marketing people created a viral teaser campaign which explored and expanded the world of
Panem and the fashion world of
Capitol with these mock
Capitol Couture L'essence d'un Champion 'Cinna' perfume billboards, plus other eyewear creatives.
To the uninitiated some may have thought this was an ad for an actual new fragrance, but there is a web address to visit for more details, plus the model visual featured does have a mockingjay design feel about it.
The mock fragrance billboard was spied along Wilshire Boulevard at San Vicente Boulevard on August 18, whilst the 'Remember girl on fire I'm still betting on you' creative was first spotted along Sunset Boulevard on October 10, plus along Melrose Avenue on October 16, 2013.
If you're a fan of the books and movies, be sure to check out these cool
billboards for The Hunger Games movie from 2012.
Now let the revolution begin.
UPDATED: It appears those
'girl on fire' creatives were just teasing us for the main event with
Katniss sporting her archery skills and looking a little bit more grown up, in a very similar design to the inaugural movie's billboard ads.
This
'Remember who the enemy is' billboard was spotted along
La Brea Avenue on October 21, 2013.
Plus here's another few snaps of the impactful ad snapped on a much clearer day along
Melrose Avenue on October 23, 2013.
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