Monday, October 21, 2013

The Hunger Games: Catching Fire movie billboards...

Hunger Games Catching Fire movie billboard
She's back, and this girl is on fire. Fans of The Hunger Games books and Jennifer Lawrence both will be elated this fall when our heroine 'Katniss Everdeen' returns to the big screen in The Hunger Games: Catching Fire.
Hunger Games 2 mock fragrance billboard teaser
The meteoric rise of the young actress to the top of the Hollywood A-List almost resembles the District 12 tribute's rise to fame in the country of Panem and also seems to share her humility. Jennifer Lawrence may not have had to battle to the death in Hollywood, although it is a pretty cut-throat industry for the young and the beautiful starting out, but her grace and talent made her a deserving recipient for the Best Actress Oscar for Silver Linings Playbook.
The Hunger Games Catching Fire movie billboard
Plus her accidental stumble on her way to the stage to collect her award in her Oscar dress and her comments afterward, prove this is one contender who hasn't let fame go to her head quite yet.
Hunger Games Catching Fire billboard
In this sci-fi sequel to 2012's adaptation of Suzanne Collins young adult novel, Katniss and her fellow games winner 'Peeta Mallark' (Josh Hutcherson) are targeted by the Capitol as their inspiring victory in the 74th Hunger Games has sparked the first flames of rebellion amongst the oppressed dystopian future districts.
Hunger Games Catching Fire movie billboard
Outraged that Katniss and Peeta bent the rules to win 'President Snow' (Donald Sutherland) recruit the two District 12 residents to compete in the arena once again against previous fellow deadly tournament winners, making for the most vicious and explosive games yet.
Hunger Games 2 Catching Fire billboard
In advance of the official promo kick off for The Hunger Games movie sequel, the clever marketing people created a viral teaser campaign which explored and expanded the world of Panem and the fashion world of Capitol with these mock Capitol Couture L'essence d'un Champion 'Cinna' perfume billboards, plus other eyewear creatives.

To the uninitiated some may have thought this was an ad for an actual new fragrance, but there is a web address to visit for more details, plus the model visual featured does have a mockingjay design feel about it.
Hunger Games Capitol Couture mock fragrance billboard
The mock fragrance billboard was spied along Wilshire Boulevard at San Vicente Boulevard on August 18, whilst the 'Remember girl on fire I'm still betting on you' creative was first spotted along Sunset Boulevard on October 10, plus along Melrose Avenue on October 16, 2013.
Hunger Games Catching Fire billboard
If you're a fan of the books and movies, be sure to check out these cool billboards for The Hunger Games movie from 2012.

Now let the revolution begin.
Hunger Games Catching Fire movie billboard
UPDATED: It appears those 'girl on fire' creatives were just teasing us for the main event with Katniss sporting her archery skills and looking a little bit more grown up, in a very similar design to the inaugural movie's billboard ads.
Hunger Games Catching Fire movie billboard
This 'Remember who the enemy is' billboard was spotted along La Brea Avenue on October 21, 2013.
Hunger Games 2 Catching Fire billboard
Hunger Games Catching Fire katniss billboard
Plus here's another few snaps of the impactful ad snapped on a much clearer day along Melrose Avenue on October 23, 2013.
Katniss Catching Fire billboard

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