Johnny Knoxville is back on the big screen this fall courtesy of his
Jackass crew, and they have a few tricks up their sleeve to grab your attention.
Knoxville stars as quite possibly the worst grandparent in this new comedy and under prosthetic makeup he's transformed into 86-year-old
'Irving Zisman', and from the looks of these fun billboards he's someone you shouldn't really leave your kids with.
And this time around there's a semblance of a plot to hold all the outrageous stunts and often painful pranks together, as
Irving is tasked with taking his grandson
'Billy' (Jackson Nicoll) on a road trip across
America to deliver him to his father after his mother is incarcerated.
It'll be an interesting experiment to see if the story will be able to hold all the hidden camera stunts together, but one thing's for sure, this hilarious ad campaign certainly will do the job of conveying the comedic plot of the movie and get bums in seats in the cinemas.
One of the best of the lot is obviously this
3D 'dangling kid' special installation with the geriatric holding onto his grandson by his underwear, giving him the ultimate wedgie, which really stands out along
L.A.'s Sunset Strip where it was snapped on October 1.
The aging
Irving definitely doesn't seem like the best role model and he kind of looks like a drunken
'Stan Lee' (the iconic
Marvel Comics legend).
One of
Daily Billboard's all-time favourite billboards from the last five years was the
crashed jet ski billboard installation for Jackass 3D back in October 2010, which was a truly spectacular
PR stunt.
Daily Billboard also liked the dynamic
Jackass 3D jet engine special extension billboard and wince-worthy
Jackass 3D charging bull billboard.
This is an equally impressive and eye-catching out-of-home campaign for
Bad Grandpa and the
'seesaw' special extension billboard was spotted along
Melrose Avenue, whilst the
'drunken park bench' creatives were snapped along
Sunset Boulevard and
Wilshire Boulevard on October 5.
In addition the portrait ad creative was captured towering over
Hollywood & Highland on October 7, 2013.
What do you think of the ad campaign? What's your favourite billboard creative?
UPDATED: Who'd have thought that
Bad Grandpa would ever be nominated for an
Oscar? However the
Jackass comedy movie, and
Stephen Prouty specifically, has been nominated for the
Best Makeup and Hairstyling Academy Award (alongside
Dallas Buyers Club and
The Lone Ranger), for transforming
Johnny Knoxville into the troublesome octogenarian.
Here's the joint
Blu-ray and
Oscar nomination billboard for
Bad Grandpa spotted along
Cahuenga Boulevard at
Regal Place on February 21, 2014.
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