
With this 'Rule the dark' ad creative it looks like it's back to basics with Riddick, as the 'Furyan' (one of the last survivors of a decimated warrior race) once again faces off against alien predators and bounty hunters alike.

These cool movie billboards focusing on his specially enhanced eyes, which really catch your attention from a distance, were snapped along Santa Monica Boulevard and along Fairfax Avenue on August 17, 2013.

If you're a fan of the character and the universe he inhabits, be sure to also check out this original Merc Ship miniature model and Necromonger warrior costume from The Chronicles of Riddick on display.
UPDATED: Now this is more like it. Up until now Daily Billboard has only seen small billboards to support Vin Diesel's latest sci-fi flick, but this massive ad creative for Riddick was spied along Wilshire Boulevard in Westwood on the movie's U.S. release date, September 6, 2013.
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