Sunday, August 4, 2013

VeeV Vita Frute Cocktails A better way to drink billboards...

Veev Vita Frute better way to water plants billboard
Hoorah, it's the weekend. It's time to party, get out and about and maybe even jump in a pool to cool off if the heat's getting to you.
Veev Vita Frute Cocktails billboard
Maybe you also need a fruity cocktail to help quench your thirst too, especially if you've been cycling around all day, or splashing about a pool.
Vita Frute better way find fresh ingredients billboard
This vibrant 'A better way to drink' ad campaign for VeeV's Vita Frute ready mixed cocktails, which apparently are organic and only 125 calories, is clearly targeted at bright young things - just add ice and enjoy.
Vita Frute Cocktails billboard
This cocktail mix is made from VeeV açaí spirit (a liquor made from Brazilian açaí berries for the uninitiated), which seems to be very much the flavour of the moment.
Veev Vita Frute Cocktails bicycle billboard
The fun-filled 'water the plants' billboards were snapped along Sunset Boulevard and Ventura Boulevard on July 8 and July 23 respectively, whilst the cheekier bicycle 'find fresh ingredients' version was spied further east along Sunset Boulevard on 13 and along Beverly Boulevard on July 24, 2013.
Veev Vita Frute water plants billboard
UPDATED: Here's another simple ad creative for the ready-to-drink cocktail highlighting its organic and low calorie credentials, plus the fact that all you need to do to enjoy is add ice. This Vita Frute billboard was spotted along Sunset Boulevard on September 6, 2013.
Vita Frute add ice billboard

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