Tuesday, August 20, 2013

TV WEEK: Masters of Sex series premiere billboard...

Daily Billboard loves how there's something wonderfully restrained about this ad creative for Showtime's new series, Masters of Sex.

With a title like that you can just imagine how explicit and titillating this billboard could have been, but it's nice to see the 1950's based show about the real-life pioneers of the science of human sexuality is a much more subtle affair.
Michael Sheen and Lizzy Caplan star as 'Dr. William H. Masters' and 'Virginia Johnson' in this 12-part series, which takes place in America's conservative heartland compared to the racy Manhattan setting of AMC's Mad Men.

The ground-breaking research of the brilliant scientist out of touch with his feelings and the ahead of her time single working mother helped kickstart the sexual revolution, and took them from their midwestern teaching hospital to the cover of Time magazine and multiple appearances on talk show host Johnny Carson's couch.

This clever series premiere for Masters of Sex billboard was spied along L.A.'s Sunset Strip on August 17, 2013.

Will you be watching this provocative new series? Go on you know you want to 'Do it. For science'.

No comments:

Post a Comment