Saturday, August 10, 2013

Giant GoPro Be a Hero surfer billboard...

Giant GoPro Be a Hero surfer billboard
Daily Billboard is fast discovering there's a story behind every ad, be it the one the brand wants to communicate or the context behind the billboard.

Take for example this super-sized billboard for GoPro camcorders spied in Hollywood above the Pantages Theatre on July 13, 2013.

That's GoPro founder and avid surfer Nicholas Woodman, who recently became a billionaire when Taiwanese electronics manufacturer Foxconn bought an 8.88% share in the extreme sports video camera company, Woodman Labs (feel like investing in an up-and-coming website Mr. Woodman?).
Giant GoPro camcorder surfer billboard
Since selling its first camera in 2004, GoPro have been the go-to brand for adrenaline junkies filming their extreme sports exploits like surfing, skiing and skydiving.

Let's face it, if you're going to indulge in these high-octane activities, you want the best equipment to capture your experiences, especially in this world of social media sharing.

This giant surfer billboard certainly does the job of capturing what this video camera product is all about.
Giant GoPro surfer billboard Hollywood
UPDATED: Just in case you missed the fact that GoPro cameras are for extreme sports enthusiasts, here's a breathtaking snowboarding ad creative to remind you.
GoPro snowboarder billboard
Giant GoPro snowboarder billboard Hollywood
This giant-sized wall mural was spied in the same Hollywood Boulevard location as the previous surfer creative on November 11, 2013.
Giant snowboarding GoPro billboard
UPDATED: So far GoPro has featured surfers and snowboarders on this giant ad site in the heart of Hollywood, and now it's the turn of skiers to show off their skills.
Giant GoPro skier billboard Hollywood Boulevard
Giant GoPro skier billboard Hollywood
This super-sized sporty ad creative was photographed on March 5, 2014 in the same location as the others for this 'Be a Hero' campaign. It begs the question what's next - skydiving, skateboarding?
Giant GoPro skier billboard Hollywood
UPDATED: Here's the latest massive ad creative for GoPro, this one suggesting that there's more to the versatile video camera than just extreme sports.
Giant GoPro guitar billboard June 2014
This giant guitar playing billboard was spied in the same Hollywood Boulevard ad location on June 27, 2014.
Giant GoPro guitar billboard Hollywood
UPDATED: And here's the latest creative for the 'tech toy' which everyone seems to have at the moment on their telescopic poles and be posting photos from on social media, so GoPro's advertising is obviously working.
Giant GoPro father and child billboard
This giant sporty father and child wall mural was photographed on September 18, 2014 in the same Hollywood location.
Giant GoPro father child billboard
UPDATED: GoPro continue to dominate this giant wall mural space in Hollywood in the New Year, with a fresh singer creative, further expanding the camera's uses beyond extreme sports.
Giant GoPro singer billboard 2015
This colourful giant billboard was snapped westbound above Hollywood Boulevard on January 15, 2015.
Giant GoPro singer billboard
Giant GoPro snowboarder billboard
UPDATED: Here's the latest sporty snowboarding billboard for GoPro's cameras snapped in the same Hollywood location on February 11, 2015.
Giant GoPro snowboarder billboard

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