In Daily Billboard's humble opinion they do a good job of making rides like their Transformers 3D simulator and their King Kong 360 3D attraction exciting, with fun special extension billboards like these examples.
These eye-catching Summer of Survival billboard ads were snapped along Fairfax Avenue, Sunset Boulevard and Ventura Boulevard from June 8 to June 11, 2013.
If you like these theme park ads, you absolutely have to check out the amazing special installation King Kong 3D mannequin billboards from 2011.
Plus take a look at the special billboards for the Transformers 3D ride which also stood out when the Universal Studios Hollywood attraction opened last year (Optimus Prime is a much more recognisable and heroic choice than Megatron).
If you're a theme park fan, be sure to also check out these Disneyland billboards to see how another major tourist destination markets their park.

And remember, you can buy a day and you get the rest of the year free at Universal Studios Hollywood (that's assuming you survive the Summer).
UPDATED: Here's another Optimus Prime version of the creative, this time incorporating a Coke can redemption promotion for the amusement park. This Universal Studios special extension billboard was snapped along Sunset Boulevard in Hollywood on July 13, 2013.
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