Whether you want to enjoy summertime in the great outdoors, on a beach, or in the garden having a barbecue,
Coca-Cola is
'Open for Summer' (or more importantly wants you to open their bottles and cans to quench your thirst this Summer).
Daily Billboard loves
Coca-Cola's latest ad campaign which is distinctive and totally on brand with its red imagery.
Beach umbrellas,
BBQs and camping tents certainly sum up this time of year for a lot of people, so its interesting to see the infamous cola brand hitch its wagon to the Summer in the same way it tries to own
Christmas with its association with its iconic
Santa Claus imagery.
These arresting soda billboards were spied along
Westwood Boulevard, Santa Monica Boulevard and
Highland Avenue from June 15 to June 22, 2013.
If you like this seasonal
Coca-Cola ad campaign, be sure to check out these previous
Coke Enjoy Summer billboards and these festive
Coke Santa billboards.
And remember, everything in moderation (you don't have to super-size it every time).
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