This mock 'Emergency Services' creative for the movie was spied along Hollywood Boulevard in L.A. on May 14, 2013. You certainly do a double-take when you see this message at first glance, but fortunately most people are familiar with sophisticated movie advertising these days and it won't start a panic.
Plus as a bonus, here's a look at how they are marketing the film differently in the U.K., much more along the lines of focusing on a convention central horror movie villain (which has a slight Clockwork Orange feel to it).

These particular London underground posters and telephone box ad were snapped in Chiswick and Hammersmith on May 22, 2013.

UPDATED: Here's a few posters for the movie showing the different emergency services suspended during The Purge. These posters were spied on the side of Whisky A Go-Go along L.A.'s Sunset Strip on May 30, 2013.

UPDATED: Daily Billboard finally managed to spot one of the law enforcement creatives in the mock public service announcement campaign for The Purge, along La Cienega Boulevard on June 17, 2013.
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