After nearly two decades the iconic green bottle is getting a makeover to make it bit more modern, and no doubt as sexy as a beer bottle can be.
Meanwhile don't despair, the bottle shape may be new but you can rest assured that the Heineken beer within tastes the same.
These engaging new Heineken billboards were spied around the streets of L.A. from Sunset Boulevard to Vine Street in Hollywood on May 14, 2013.
If you're a fan of the drinks brand, be sure to check out these past Heineken billboards from around L.A. and New York.

UPDATED: Here's another trio of Heineken billboards for the new Star Bottle snapped along Highland Avenue on June 3, 2013.
seen in Bronx,NY,"De gira desde 1864"
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