Technology moves so fast these days that you look away for a second and a new version of a smartphone comes along and makes the old one obsolete.
To herald their next big thing,
Samsung have gone big with their billboards for their sleek and sexy new
Galaxy S4.
This super-sized simple
'next big thing' creative focusing on product shots was snapped on the side of the
Sofitel Hotel along
Beverly Boulevard on May 14, 2013.
Meanwhile the
U.K. ad has a more lifestyle feel and product benefit focus and was spotted along the
M4 Motorway flyover
at
Brentford in
London on May 26, 2013.
Yes, the weather may not be as good but
Daily Billboard thinks the giant-sized
U.K. billboard is the better ad creative.
Be sure to also check out these
giant billboards for the Samsung Galaxy SIII.
UPDATED: Here's also a standard landscape billboard from the
U.S. ad campaign snapped along
La Cienega Boulevard in
L.A. on June 17, 2013.
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