WD Absolutely billboards...

Daily Billboard has mixed feelings about this 'absolutely' billboard campaign for WD (Western Digital).

Yes, they are everywhere around L.A. at the moment and have several prime super-sized locations along busy commuter routes covered, but the creative is just a little bit dull don't you think?

Sure it's hard when you're selling a piece of tech which looks like a black box, but even though they've tried a softer lifestyle approach, these ads are still a little corporate looking.

In the campaign's favour it does look consistent across sizes and formats, and the 'absolutely' headline does catch your eye.

The impactful giant-sized billboards were snapped in two locations along Sunset Boulevard, whilst the other landscape and portrait creative were spied around the Hollywood & Highland Center, from March 9 to March 14, 2013.

For another approach to advertise a little black box of technology to consumers, check out these fun Roku Keep Streaming America billboards which use copy and typefaces in a clever way.

What do you think about the design of these WD ads? Post a comment and have your say.