Advertising from the financial world can often be a little dull and unimaginative, concentrating too much on the best interest rates or trying too hard to get one step up on the competition all the time.
That's why
Daily Billboard has long been a fan of
MasterCard's 'Priceless' ad campaign which focuses more on people's hopes and dreams, especially money-can't-buy experiences.
These latest billboards around
L.A. highlight the added benefits of using your
MasterCard, whether it be access to exclusive culinary events, or other cultural or sporting adventures.
The chef creative featuring
Ludo Lefebvre was spotted along
Beverly Boulevard and
Fountain Avenue, whilst the golf course billboards were snapped along
Sunset Boulevard and
La Cienega Boulevard from March 9 to March 13, 2013.
If you like these ads, you can check out more
financial services advertising examples here at
Daily Billboard.
UPDATED: Here's a rejigged version of the
'gallery to the TPC greens' creative, which looks much more corporate in black, but a bit more legible at the same time.
This slightly redesigned
MasterCard billboard was snapped in the same location along
Sunset Boulevard in
Hollywood on April 9, 2013.
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