UGG Australia Classic cool Classic charm billboards...

Even though the key gifting season is out of the way, UGG Australia is making sure its brand is out there and visible around the streets of L.A. in a big way.

It's also nice to see the footwear brand adopt more of a lifestyle approach to their styling, rather than a simple product shot as they have in the past.

The super-sized 'Classic cool' creative on the side of West Hollywood's sophisticated Mondrian Hotel especially makes a grand style statement.

In fact it's hard not to be charmed by these new ads, with the giant slipper version snapped along Sunset Boulevard and 'Classic charm' boot creative spotted along Beverly Boulevard on January 28, 2013.

If you're a fan of the footwear brand, be sure to check out more UGG Australia billboards spied around L.A. and New York City.