Do you have what it takes? And more importantly do you know who you're fighting for? This
Cobra Special Forces teaser billboard is the first salvo in the viral marketing campaign for
G.I. Joe: Retaliation, the sequel to 2009's big screen
Hasbro toy franchise adaptation.
Originally planned for release last year, it appears reshoots were needed to accommodate more of
Channing Tatum's 'Duke' (originally killed off early in the film in the first cut), who had a pretty spectacular year at the box office in 2012 with hits like the
21 Jump Street remake,
Magic Mike and
The Vow. Plus it also allowed time to convert the movie to
3D.
This teaser billboard was snapped along
Sunset Boulevard on February 4, 2013, no doubt with plans for more billboards to follow showcasing the new cast, which include action-hero staples
Bruce Willis and
Dwayne Johnson.
At the end of the first film, audiences were left with the knowledge that
Cobra's operative
'Zartan' had infiltrated the
White House and impersonated the
American President (played by
Jonathan Pryce), now it looks like it's time for some
G.I. Joe payback.
If you're a fan, be sure to check out these
original costumes, props and vehicles from G.I. Joe: The Rise of Cobra on display.
UPDATED: Just as
Daily Billboard anticipated here's a new creative for
G.I. Joe: Retaliation featuring
Dwayne Johnson as
'Roadblock' spied in the same location along
L.A.'s Sunset Strip on February 20, 2013.
If you like this ad, be sure to check out this
giant Storm Shadow billboard and cool
Snake Eyes billboard for the first
G.I. Joe movie from around the streets of
Los Angeles in July 2009.
UPDATED: Here's another version of the
'Roadblock' creative snapped in the skies over
Wilshire Boulevard opposite the
La Brea Tar Pits on February 22, 2013.
Plus an additional squarer format spotted along
Santa Monica Boulevard in
West L.A. on February 25, 2013. Those orange flames in the foreground certainly do make these ads pop against that blue
Californian sky.
UPDATED: No offense to
Dwayne Johnson, but finally some different creatives for the
G.I. Joe sequel have appeared in the skies of
Hollywood.
Just as with
Rise of the Guardians in recent months, the
G.I. Joe squad have taken over all four sides of
Sunset Vine Tower, making for an eye-catching spectacle from a distance in every direction.
These super tall billboards featuring
Ray Park as
'Snake Eyes', Channing Tatum as
'Duke', Dwayne Johnson as
'Roadblock' and
Bruce Willis as the original
'Joe' was spied on March 9, 2013.
UPDATED: Just when
Daily Billboard thought we'd seen all the super-sized billboards around
L.A. for
G.I. Joe 2, along comes this trio of fantastic action figures spied in
Downtown Los Angeles on March 16, 2013.
Dwayne Johnson's 'Roadblock' (who seems to be the central marketing message for this film) is flanked on the left by
Snake Eyes and the villainous
Cobra agent
'Storm Shadow' on his right, making for a truly spectacular sight on the side of
Hotel Figueroa.
If you like these, be sure to also check out this
trio of giant billboards for Puss in Boots in the same location in October 2011.
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