Romeo Beckham Burberry S/S 2013 billboards...

Well it appears like father like son, as Romeo Beckham makes his fashion debut in Burberry's Spring/Summer 2013 ad campaign.

The 10-year-old middle son of David and Victoria Beckham steals the spotlight in this already colourful billboard for the British luxury brand.

This bright fashion billboard is a breath of fresh air for the New Year, especially following Burberry's mono Fall/Winter campaign, and was spied along L.A.'s Sunset Plaza on January 14, 2013.

Be sure to check out his dad in action in these billboards for the soccer star's H&M men's underwear line and this giant Breitling watch billboard.

UPDATED: Here's another bold creative in the new Burberry ad campaign featuring the cheeky young Beckham, snapped in the same location along L.A.'s Sunset Strip on February 11, 2013.

UPDATED: A new month and a striking new creative featuring Romeo Beckham.

This vibrant red billboard featuring Burberry's signature trench coat was photographed above Sunset Plaza on March 9, 2013.

UPDATED: Young Beckham and his model friends are back with a green background for the latest Burberry billboard snapped in the same location on May 9, 2013.