Daily Billboard wonders how many companies and brands over the years have used the
Hollywood Sign in some format or other in their advertising and marketing communications.
The latest culprit to pay homage to the iconic landmark is designer fashion house
Tommy Hilfiger, manipulating the instantly recognisable sign to spell out their brand name to announce the debut of their new
Robertson Boulevard store in
L.A.
You have to admit this
'Hilfigers' creative immediately screams
Hollywood and was spotted along
Sunset Boulevard on January 7, 2013.
If you're a fan of the premium
American fashion brand, be sure to check out these other
Tommy Hilfiger billboards from
New York City.
UPDATED: It looks like
Tommy Hilfiger is taking the opening of their new store on the corner of
Robertson Boulevard and
Beverly Boulevard seriously, as here's a new wave of billboards following on from the
'Hilfigers Hollywood Sign' teaser.
The special extension version, which cleverly takes the use of the iconic landmark one step further, looks fantastic in the same location along
Sunset Boulevard on February 1, 2013.
Meanwhile the standard landscape version along
Robertson Boulevard also stands out incredibly well with its vibrant preppy, all-
American fashion and the full view of the
Hilfigers Sign atop the southern slope of
Mount Lee.
UPDATED: Here's another photo of the special extension
Hilfigers Hollywood Sign creative captured on a brighter February 9, 2013.
UPDATED: If you liked the
Hollywood-themed ads, then you'll probably love this new nautical-themed creative snapped in the same location on March 26, 2013.
It's another burst of vibrant colour, that still looks like it's part of the same campaign, to start getting you in the mood for Spring and enjoying being outdoors more.
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