The latest culprit to pay homage to the iconic landmark is designer fashion house Tommy Hilfiger, manipulating the instantly recognisable sign to spell out their brand name to announce the debut of their new Robertson Boulevard store in L.A.
You have to admit this 'Hilfigers' creative immediately screams Hollywood and was spotted along Sunset Boulevard on January 7, 2013.

If you're a fan of the premium American fashion brand, be sure to check out these other Tommy Hilfiger billboards from New York City.
UPDATED: It looks like Tommy Hilfiger is taking the opening of their new store on the corner of Robertson Boulevard and Beverly Boulevard seriously, as here's a new wave of billboards following on from the 'Hilfigers Hollywood Sign' teaser.
The special extension version, which cleverly takes the use of the iconic landmark one step further, looks fantastic in the same location along Sunset Boulevard on February 1, 2013.
Meanwhile the standard landscape version along Robertson Boulevard also stands out incredibly well with its vibrant preppy, all-American fashion and the full view of the Hilfigers Sign atop the southern slope of Mount Lee.

UPDATED: Here's another photo of the special extension Hilfigers Hollywood Sign creative captured on a brighter February 9, 2013.

UPDATED: If you liked the Hollywood-themed ads, then you'll probably love this new nautical-themed creative snapped in the same location on March 26, 2013.
It's another burst of vibrant colour, that still looks like it's part of the same campaign, to start getting you in the mood for Spring and enjoying being outdoors more.
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