Saturday, December 1, 2012

The Foundation for a Better Life Values billboards...

cabin pressure Preparation Values billboard NYC
If you're looking for some motivation to get out a do something incredible this weekend, maybe these billboards from The Foundation for a Better Life will be able to inspire you.
Literacy values billboard
Daily Billboard has already showcased some other ads from this non-profit organisation's positive behavioural 'values' campaign, like their Kermit the Frog Live your Dreams billboard and Mona Lisa Smile billboard, but here are more of their uplifting creatives.
Nelson Mandela inspiration Values billboard
The inspirational campaign uses an assortment of familiar modern day heroes and celebrities, famous personalities from history and everyday individuals to help convey their endearing and worthwhile 'Pass It On' message.
Oprah Encouragement Values billboard
The 'Literacy', Oprah Winfrey, Nelson Mandela and Mozart billboards were snapped around the streets of Los Angeles in October and November 2012 including along Beverly Boulevard, Cahuenga Bouelvard, La Brea Avenue and Pico Boulevard.
Mozart Great Music Values billboard
The 'Sportsmanship' and 'Preparation' creatives were spied in New York's Times Square in November 2011 and August 2012, respectively.

It really is nice to see some advertising that's not trying to sell you anything, but wants to inspire a nicer way of life. Let's all try and pass it on.
Sportsmanship Values billboard NYC
UPDATED: Here's another creative from the campaign featuring women's professional soccer star Mia Hamm representing 'Passion' for sport (and life), which was spotted along L.A.'s Wilshire Boulevard on December 5, 2012.
Mia Hamm Passion Values billboard
UPDATED: Driving back from Palm Springs, California, Daily Billboard spied this inspiring Wright Brothers airplane creative representing 'Innovation' on July 7, 2013.
right idea will fly Innovation billboard
UPDATED: Here are several other ad creatives from this uplifting campaign, including this Linda Fondren 'Fitness' billboard which was spied along La Cienega Boulevard in September 2014.
Linda Fondren Fitness Values billboard
And finally this smaller John Wayne 'Grit' billboard was spotted along Highland Avenue on August 28, 2015.
John Wayne quitters Grit Values billboard
UPDATED: The outdoor campaign continues with this 'Service' ad creative featuring young nonprofit entrepreneur Joshua Williams, spotted along La Brea Avenue on February 24, 2016.
Joshua Williams nonprofit at 5 Service Values billboard
UPDATED: This outdoor campaign really uses a mix of normal people and historic figures, and here's another fun creative featuring Albert Einstein for 'Confidence' along Olympic Boulevard on the westside on April 16, 2016.
Einstein Confidence Values billboard
Plus here's another inspirational Values billboard featuring doctor and NASA Astronaut Mae Jenison, the first African-American woman to travel in space aboard the Space Shuttle Endeavour on September 12, 1992. This cool Pioneering billboard was snapped along La Brea Avenue on April 27, 2016.
Mae Jenison rocket science Pioneering Values billboard

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