Daily Billboard has already showcased some other ads from this non-profit organisation's positive behavioural 'values' campaign, like their Kermit the Frog Live your Dreams billboard and Mona Lisa Smile billboard, but here are more of their uplifting creatives.
The inspirational campaign uses an assortment of familiar modern day heroes and celebrities, famous personalities from history and everyday individuals to help convey their endearing and worthwhile 'Pass It On' message.
The 'Literacy', Oprah Winfrey, Nelson Mandela and Mozart billboards were snapped around the streets of Los Angeles in October and November 2012 including along Beverly Boulevard, Cahuenga Bouelvard, La Brea Avenue and Pico Boulevard.
The 'Sportsmanship' and 'Preparation' creatives were spied in New York's Times Square in November 2011 and August 2012, respectively.
It really is nice to see some advertising that's not trying to sell you anything, but wants to inspire a nicer way of life. Let's all try and pass it on.

UPDATED: Here's another creative from the campaign featuring women's professional soccer star Mia Hamm representing 'Passion' for sport (and life), which was spotted along L.A.'s Wilshire Boulevard on December 5, 2012.

UPDATED: Driving back from Palm Springs, California, Daily Billboard spied this inspiring Wright Brothers airplane creative representing 'Innovation' on July 7, 2013.

UPDATED: Here are several other ad creatives from this uplifting campaign, including this Linda Fondren 'Fitness' billboard which was spied along La Cienega Boulevard in September 2014.
And finally this smaller John Wayne 'Grit' billboard was spotted along Highland Avenue on August 28, 2015.

UPDATED: The outdoor campaign continues with this 'Service' ad creative featuring young nonprofit entrepreneur Joshua Williams, spotted along La Brea Avenue on February 24, 2016.

UPDATED: This outdoor campaign really uses a mix of normal people and historic figures, and here's another fun creative featuring Albert Einstein for 'Confidence' along Olympic Boulevard on the westside on April 16, 2016.

Plus here's another inspirational Values billboard featuring doctor and NASA Astronaut Mae Jenison, the first African-American woman to travel in space aboard the Space Shuttle Endeavour on September 12, 1992. This cool Pioneering billboard was snapped along La Brea Avenue on April 27, 2016.

UPDATED: Here are more ad creatives from The Foundation for a Better Life tapping into current events to stay topical and relevant.
This Abraham Lincoln 'Civility' billboard about a house divided mirrors the divisive politics and mood in the country since Donald Trump was elected U.S. President and was photographed along La Brea Avenue on August 16, 2019.
The next small outdoor ad features the courageous Pakistani activist and Nobel Prize laureate, Malala Yousafzai, who didn't let being shot in the head by a Taliban gunman prevent her from inspiring women around the globe. This 'Courage' billboard was snapped along Melrose Avenue on September 21, 2019.
The next billboard is very appropriate for L.A.'s car-centric culture and this 'Courtesy' ad creative was spied along Melrose Avenue on February 26, 2020.

And the global coronavirus pandemic has certainly impacted everyday life, so this 'Unity' billboard about social distancing from your friends, family and other citizens, is very timely and was spotted above Pico Boulevard on April 22, 2020.
UPDATED: The Foundation has certainly been using this opportunity in time to fill the streets and skies of uplifting and inspirational messages for Los Angelenos to help us all see the light at the end of the tunnel.
These billboards honour the frontline workers, be they the police or nurses, answering the call to serve and protect.
Plus this selection of billboards spotted along Pico Boulevard and La Cienega Boulevard also encourage people who are able to work from home and may feel bored, to think about the next great idea (like aviation pioneers the Wright Brothers).
And also for us all, Americans and the rest of the world, to come together as one people, put aside our differences and prejudices and help each other during this crisis, as the virus doesn't care who you are or where you're from.
UPDATED: Here's also a new ad creative featuring music icon Sir Elton John for his compassionate fundraising and advocacy work to help fights AIDS, snapped along La Brea Avenue on November 11, 2020.
Pass It On can provide these uplifting vinyls for free, or digital versions, wherever there is ad inventory available.
UPDATED: Here's also a Character-themed billboard featuring baseball legend Jackie Robinson, spotted above La Brea Avenue on January 24, 2021.
UPDATED: Here's also a billboard featuring the beloved children's show host Mister Rogers passing on the value of friendship and was snapped along L.A.'s 3rd Street on February 6, 2021.
UPDATED: You can tell that there's a lot of spare ad inventory during the pandemic as there have been lots of these 'Pass it on' ads appearing in the city skyline, like this one for American ballet dance Misty Copeland.
This graceful 'Persistence' billboard was spotted along La Cienega Boulevard on February 19, 2021.
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