Saturday, December 1, 2012

The Foundation for a Better Life Values billboards...

cabin pressure Preparation Values billboard NYC
If you're looking for some motivation to get out a do something incredible this weekend, maybe these billboards from The Foundation for a Better Life will be able to inspire you.
Literacy values billboard
Daily Billboard has already showcased some other ads from this non-profit organisation's positive behavioural 'values' campaign, like their Kermit the Frog Live your Dreams billboard and Mona Lisa Smile billboard, but here are more of their uplifting creatives.
Nelson Mandela inspiration Values billboard
The inspirational campaign uses an assortment of familiar modern day heroes and celebrities, famous personalities from history and everyday individuals to help convey their endearing and worthwhile 'Pass It On' message.
Oprah Encouragement Values billboard
The 'Literacy', Oprah Winfrey, Nelson Mandela and Mozart billboards were snapped around the streets of Los Angeles in October and November 2012 including along Beverly Boulevard, Cahuenga Bouelvard, La Brea Avenue and Pico Boulevard.
Mozart Great Music Values billboard
The 'Sportsmanship' and 'Preparation' creatives were spied in New York's Times Square in November 2011 and August 2012, respectively.

It really is nice to see some advertising that's not trying to sell you anything, but wants to inspire a nicer way of life. Let's all try and pass it on.
Sportsmanship Values billboard NYC
UPDATED: Here's another creative from the campaign featuring women's professional soccer star Mia Hamm representing 'Passion' for sport (and life), which was spotted along L.A.'s Wilshire Boulevard on December 5, 2012.
Mia Hamm Passion Values billboard
UPDATED: Driving back from Palm Springs, California, Daily Billboard spied this inspiring Wright Brothers airplane creative representing 'Innovation' on July 7, 2013.
right idea will fly Innovation billboard
UPDATED: Here are several other ad creatives from this uplifting campaign, including this Linda Fondren 'Fitness' billboard which was spied along La Cienega Boulevard in September 2014.
Linda Fondren Fitness Values billboard
And finally this smaller John Wayne 'Grit' billboard was spotted along Highland Avenue on August 28, 2015.
John Wayne quitters Grit Values billboard
UPDATED: The outdoor campaign continues with this 'Service' ad creative featuring young nonprofit entrepreneur Joshua Williams, spotted along La Brea Avenue on February 24, 2016.
Joshua Williams nonprofit at 5 Service Values billboard
UPDATED: This outdoor campaign really uses a mix of normal people and historic figures, and here's another fun creative featuring Albert Einstein for 'Confidence' along Olympic Boulevard on the westside on April 16, 2016.
Einstein Confidence Values billboard
Plus here's another inspirational Values billboard featuring doctor and NASA Astronaut Mae Jenison, the first African-American woman to travel in space aboard the Space Shuttle Endeavour on September 12, 1992. This cool Pioneering billboard was snapped along La Brea Avenue on April 27, 2016.
Mae Jenison rocket science Pioneering Values billboard
UPDATED: Here are more ad creatives from The Foundation for a Better Life tapping into current events to stay topical and relevant.
Abraham Lincoln A house divided Civility billboard
This Abraham Lincoln 'Civility' billboard about a house divided mirrors the divisive politics and mood in the country since Donald Trump was elected U.S. President and was photographed along La Brea Avenue on August 16, 2019.
Malala Yousafzai Girls make history Courage billboard
The next small outdoor ad features the courageous Pakistani activist and Nobel Prize laureate, Malala Yousafzai, who didn't let being shot in the head by a Taliban gunman prevent her from inspiring women around the globe. This 'Courage' billboard was snapped along Melrose Avenue on September 21, 2019.
The next billboard is very appropriate for L.A.'s car-centric culture and this 'Courtesy' ad creative was spied along Melrose Avenue on February 26, 2020.

And the global coronavirus pandemic has certainly impacted everyday life, so this 'Unity' billboard about social distancing from your friends, family and other citizens, is very timely and was spotted above Pico Boulevard on April 22, 2020.
It will get brighter Optimism billboard
UPDATED: The Foundation has certainly been using this opportunity in time to fill the streets and skies of uplifting and inspirational messages for Los Angelenos to help us all see the light at the end of the tunnel.
Answering toughest call Bravery billboard
These billboards honour the frontline workers, be they the police or nurses, answering the call to serve and protect.
Nursing country back health Service billboard
Plus this selection of billboards spotted along Pico Boulevard and La Cienega Boulevard also encourage people who are able to work from home and may feel bored, to think about the next great idea (like aviation pioneers the Wright Brothers).
right idea will fly Innovation billboard
And also for us all, Americans and the rest of the world, to come together as one people, put aside our differences and prejudices and help each other during this crisis, as the virus doesn't care who you are or where you're from.
Make this the year Peace billboard

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