Johnnie Walker Double Black and Blue Label Whisky billboards...

With party season in full swing, you can't move in L.A. at the moment without spotting an ad for one alcoholic beverage or another vying for your attention.

In this valuable gift-giving season Johnnie Walker wants to win you over with its Double Black and Blue Label Scotch Whisky, for the discerning gentleman and true connoisseur who apparently deserves more than a simple present under the Christmas tree.

These distilleries are certainly fans of their bottle product shots front and centre, whether it be against a charred wood background or a smooth marble finish. 

The Double Black whisky billboards were snapped along Sunset Boulevard on November 3 and November 23, 2012.

Meanwhile the Blue Label creatives were photographed along the Sunset Strip, plus on the side of the SLS Beverly Hills Hotel along La Cienega Boulevard on December 15, 2012.

Let's raise a glass to your good health and a very merry holiday season for one and all.

UPDATED: Johnnie Walker has been a constant presence in the city skyline over the years since, especially around the holiday season.

This 'Your next step could change everything' brand ad for the Scotch Whisky was snapped along the Sunset Strip on September 30, 2013.

Meanwhile this 'Defining moment' ad creative for Blue Label was spotted further east along the Sunset Strip on December 22, 2013.

'The rare gift' billboard for the Blue Label whisky was snapped a year later in the same ad location on December 13, 2014.

In 2015 the Black Label whisky tied in with the Entourage movie as a promotional partner and this billboard was spied along the Sunset Strip on April 29, 2015.

Whilst this standard landscape version was captured further west along Sunset Boulevard on June 2, 2015.

The Scotch Whisky brand was standing out above Hollywood Boulevard and the Walk of Fame with this 'Star' portrait billboard on December 19, 2016.

Whilst the outdoor ad campaign kept walking around L.A. and along the Sunset Strip with this landscape version on September 10, 2017.

And in 2017 Johnnie Walker Black Label was partnering with the Blade Runner movie sequel and had this billboard along the Sunset Strip on September 12, 2017.