The creative also evokes the great outdoors and the mountain springs the water is sourced from.
This 'Born Better' billboard was snapped along Santa Monica Boulevard in West Hollywood on November 12 and along Rodeo Road near La Cienega Boulevard on November 22, 2012.
For more examples of bottled water advertisements, be sure to also check out these Smart Water billboards and Evian water billboards.

UPDATED: Here's a less sporty billboard for Arrowhead, this one reinforcing the bottled water's origins in California, snapped along Pico Boulevard on March 22, 2016.
Nestlé's California bottled water drew some criticism recently because of the severe state drought conditions in the state, so it's no wonder they reinforced its locally sourced credentials with residents.
This 'Born and bred in the Golden State' creative features an images taken in San Bernadino, near Arrowhead Springs.
Meanwhile this giant-sized ad creative was snapped on the side of the Mondrian Hotel along West Hollywood's Sunset Strip on May 10, 2016 and claims to have been 'Refreshing L.A. since 1894' with those snowy mountain peaks.This scenic 'Keep nature in the picture' wall mural of Palomar Mountain near Palomar Mountain Granite Springs was captured along Melrose Avenue on April 16.

Plus this other 'Born and bred' ad example of the Palomar Mountain was spotted along Santa Monica Boulevard near Westwood Boulevard on May 7, 2016.
Let's see how many more years Arrowhead can keep refreshing California residents in the years to come.
And I finished the Honolulu Marathon in 3:55:06
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