It always amazes Daily Billboard how much money the studios spend to launch fledgling shows and a vast majority of them don't seem to last beyond three to six episodes.
Hopefully NBC's Deception can buck this trend because these special extension billboards are certainly intriguing advertisements for the new crime drama.
Meagan Good's female 'Detective Joanna Locasto' is forced to go undercover to find the killer when her wealthy socialite friend is murdered.
These special extension creatives really are quite eye-catching, especially at this time of year when there are not so many gimmicky billboards filling the skies.
Here's wishing you a fun-filled New Year's Eve whatever you get up to, and stick around to usher in 2013 with a fresh and fabulous new TV WEEK.

UPDATED: Here's another of the face special extension billboards photographed in better lighting to really celebrate the impact of the arresting visual.
This version was photographed above The Happy Ending Bar and Restaurant along Sunset Boulevard in Hollywood on January 2, 2013.