Whether or not you have kids or even like them, you can't deny these billboards for Baby Gap are pretty sweet and endearing.
This 'Love at first sight' campaign is also nice and festive for the run up to the holiday season too.
The extra-large cute billboard was snapped along Sunset Boulevard on November 6, whilst the standard landscape billboard featuring the four babies was spotted along Cahuenga Boulevard on November 10.
The other large square creative was spied at Hollywood & Highland on November 14, 2012.
If you're a fan of fashion brand, be sure to check out these other Gap billboards.

UPDATED: If you thought this 'Love at first sight' campaign was full of cuteness, check out this new Baby Gap billboard for their Villa America Collection.
This adorable billboard was spied in the same location along Sunset Boulevard on April 2, 2013.
Loving these pictures especially because my daughter is one of the babies! :) I'm searching for any pictures of her wearing a grey jacket with the hood up which is used in baby gap stores with same heading "love at first sight". Im trying to work out if they are using it on a billboard as well as stores. If you happen to see it I would be so grateful if you could snap a picture! So excited to see these beautiful billboard pics we can keep forever! Thank you!
ReplyDeleteSo glad you like the pics, always a pleasure to get some positive feedback. I've not seen any other creatives on my travels yet, but will keep a look out and post any that I find.
ReplyDelete