Daily Billboard thinks this super-sized billboard for new surfing movie
Chasing Mavericks is totally awesome dude.
Not only is it an arresting visual but it's also really quite a clever creative with the
'actual size' surfer.
The film is based on the life of surfer
'Jay Moriarty' who when young discovers that one of the biggest and most dangerous waves on
Earth, the mythic
Mavericks surf break, is near his
Santa Cruz home. Wanting to conquer the wave, he enlists local legend
'Frosty Hesson' (Gerard Butler) to train him to survive it and the pair end up forming a unique friendship.
This spectacular movie billboard was snapped on the side of
L.A.'s Sofitel Hotel along
Beverly Boulevard on October 2, 2012.
If you're a
Gerard Butler fan, be sure to also check out this giant-sized
Machine Gun Preacher movie billboard in the same location.
UPDATED: Here's another version of the cool creative for the surfing movie snapped at
Sunset & Vine in
Hollywood on October 23, 2012.
UPDATED: Plus another large portrait billboard spied along
Hollywood Boulevard on October 26, 2012.
This creative just wouldn't work as well on a standard landscape billboard, it really does need the extra height for the sheer 'wow' factor.
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