TV WEEK: Elementary series premiere billboards...

With Robert Downey Jr. and Jude Law resuscitating Sherlock Holmes on the big screen in two cinematic outings, plus Benedict Cumberbatch starring in the titular role of the BBC's Sherlock (a modern day retelling of Conan Doyle's legendary detective), it seems that the stars are properly aligned for a new American TV series to also try their luck.

But how to make it different? Why that's Elementary, take a new handsome Holmes, a new female Watson (for that hopeful sexual chemistry) and base their adventures in New York City for an added twist.

Jonny Lee Miller and Lucy Liu take up the gauntlet of playing the crime-sloving duo, the former cast as a recovering addict and the latter his addiction specialist who tags along as he helps solve the NYPD's most baffling cases.

These billboards for the new crime drama may be missing a deerstalker hat and magnifying glass, but they do evoke a nice air of mystery about them.

Daily Billboard especially likes this spectacular giant-sized creative that was discovered at the corner of Broome Street and Varick Street in Manhattan on August 28.

The standard landscape billboard for Elementary was spied along Sunset Boulevard in West Hollywood on August 15, whilst the smaller version was spotted over Beverly Boulevard on August 21, 2012.

If you're a fan of the infamous literary detective, be sure to check out these original movie costumes from Sherlock Holmes 2: A Game of Shadows on display.

For even more new Fall season TV billboards and ads for returning favorites stick around for another fantastic TV WEEK here at Daily Billboard.

UPDATED: Here's a smaller version of the New York City creative from along Santa Monica Boulevard in L.A.

This evocative billboard featuring the crime-solving duo was snapped on September 24, 2012.