TV WEEK: Arrow series premiere billboards...

Daily Billboard thinks it's high time we had some eye candy for the new TV season and Stephen Amell does a fine job of providing it as 'Oliver Queen' in Arrow.

Based on Green Arrow from DC Comics, this new younger and edgier incarnation is obviously hoping to capitalise on the character's appearance in Smallville (played by Justin Hartley) and probably to introduce wider audiences to another member of the superhero group the Justice League of America (JLA), for a possible future film to rival Marvel's The Avengers.

The 'Aim for Justice' teaser is a nice spin on the comic book character's team affiliation with some archery connotations, whilst the shortening of his name to 'Arrow' for the series title is an attempt to make the show sound a tad cooler.

In this new CW series, the superhero is a billionaire playboy who was shipwrecked and presumed dead on a remote island. Scarred and changed by his experiences, Oliver returns to his family and Starling City to make amends for his actions as a boy armed with a bow and arrow and a fine set of muscles.

Arrow's teaser billboard was first spied above the Whisky A Go-Go club along Sunset Strip on August 30, whilst the 'Destiny leaves its mark' version was snapped along Highland Avenue and La Cienega Boulevard on September 14, 2012.

Let's hope this new series hits the target and that the archer will soon be united with the likes of Batman, Superman, Wonder Woman, Green Lantern and his other JLA members on the big screen.

UPDATED: Daily Billboard came across three new additions to the Arrow teaser above Whisky A Go-Go on September 21, 2012, three giant arrows in fact.

Simple and eye-catching, this special installation is a fantastic way to draw attention to the new show and get people talking.

This PR stunt certainly hits the target.

UPDATED: Daily Billboard isn't sure about destiny, but Stephen Amell is certainly leaving his mark on the L.A. skyline with this giant-sized billboard showing off his washboard abs and impressive torso.

Let's face it, everyone loves their superheroes to look superheroic. So even if there won't be any tights, at least there's some muscle. Job well done Arrow.

UPDATED: It appears that Arrow has hit the bull's-eye with its mix of vigilante superheroics and attractive cast, so the clever people at The CW have modified their special installation billboard to reflect the new series success.

This cool billboard was snapped in the same location above Whisky A Go-Go on October 26, 2012.

Now that the show has been commissioned for a full season it just needs to keep hitting the target every episode and they may just have another Smallville on their hands.