Summer is here. The sun is shining, the evenings are getting warmer and the
Hollywood Bowl season is in full swing. Here's how
L.A.'s infamous outdoor amphitheater with a seating capacity of almost 18,000 has advertised itself in the last four years.
The 2012 billboard has retained the
'There's a story in every seat' tagline from the 2011 campaign and a similar visual from the audiences perspective.
Last year's billboards photographed at the end of April and beginning of May 2011 around the streets of
L.A. certainly had a more youthful feel, trying to appeal to all those young concert goers.
Plus one creative overtly embraced social media and encouraged spectators to
'Like. Comment. Share.' their experiences.
Anyone who's ever attended a
Bowl event with surely empathize with the
'story in every seat' sentiment as it truly is a performance venue where memories are made.
The 2010 creative photographed along
Highland Avenue on May 5, 2010 and the 2009 billboard snapped along
La Cienega Boulevard on May 22, 2009 both focused more on the iconic design of the
Hollywood Bowl for their visual, and tried to convince
Los Angelenos that going there was an essential part of their Summer.
The 2012 design is much simpler and direct and was spied along
Sunset Boulevard on June 7, 2012.
Do these ads make you want to attend the
Hollywood Bowl?
UPDATED: If you like those ads, here's the colourful
Hollywood Bowl billboard design for the summer season 2013, which was snapped along
La Brea Avenue on July 8, 2013.
UPDATED: In addition here's the vibrant 2014 ad creative for the outdoor amphitheater spied along
Santa Monica Boulevard in
Westwood, plus along
La Cienega Boulevard on June 18, 2014.
UPDATED: We obviously didn't spy a 2015 billboard, but here's the 2016 ad creative snapped along
Santa Monica Boulevard near
Westwood Boulevard on July 14, 2016.
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