From the look of these sporty new billboards for
Gap Fit, the fashion retailer seems to want to take on the offerings of women's activewear brands like
Nike and
Lululemon.
What's also interesting, is that this new athletic range for women also seems to be a direct competitor to another of
Gap's companies,
Athleta.
This new ad campaign certainly conveys the themes of fitness and being fashionably active.
The standard landscape
'Make your move' billboard was snapped along
Sunset Boulevard on July 7, whilst the large square creative was spied at
Hollywood & Highland on July 14, 2012.
If you're a fan of the retailer, be sure to also check out these other cool
Gap billboards.
Posts
Who's the model in green,.?
ReplyDeleteSamatha Tannehill
DeleteUnfortunately don't know and models.com don't list this campaign either!
ReplyDeleteSeriously!!! She's super hot!!! Anybody know?
ReplyDeleteI do know who she is. A very good friend mine. She is very beautiful and very taken:)
ReplyDeleteI too know who she is!
ReplyDeleteI also know who she is :)
ReplyDeleteSo apparently it's Samantha Tannehill - thanks for sharing!
ReplyDelete