
The mono lifestyle creatives on white with a burst of vibrant colour for each variant, plus some special extensions to capture your attention even more, really do stand out against the California sky.

Of course, it helps when you tease a bit of nudity like with this naked male cyclist and the near topless female surfer for the xxx drink.
Playing cool instruments, dancing with abandon, engaging in sports, all help convey the energy and youthfulness of the water brand.
The cyclist was first snapped on March 27 along La Brea Avenue, whilst the surfer was spotted on May 5 along La Cienega Boulevard, the 'revive' creative seen along Melrose Avenue on May 23 and the guitarist version also photographed along La Brea Avenue on June 12, 2012.
Meanwhile, for a different take on the brand's advertising, check out this older, more overtly colourful campaign from August 2010. Snapped at two locations along Sunset Boulevard, the Vitamin Water bottle was clearly the hero.

UPDATED: If you liked Vitamin Water's 'You're Up' ad campaign then you'll love their vibrant new 'Make boring brilliant' creative.
This multi-coloured, energetic billboard really catches your eye where it was snapped along Westwood Boulevard on April 21, 2013.
Do you know if these Vitamin Water billboards still on display? Or are there any new ones up in the city? Thank you!
ReplyDeleteHey Katie, all these Vitamin Water billboards were taken some time ago, last one in April 2013. I've not seen any recently, but I don't doubt the new year will hold a new campaign.
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