Daily Billboard is currently loving the new
Vitamin Water ad campaign that has been lining the streets of
L.A. these past few months.
The mono lifestyle creatives on white with a burst of vibrant colour for each variant, plus some special extensions to capture your attention even more, really do stand out against the
California sky.
Of course, it helps when you tease a bit of nudity like with this naked male cyclist and the near topless female surfer for the
xxx drink.
Playing cool instruments, dancing with abandon, engaging in sports, all help convey the energy and youthfulness of the water brand.
The cyclist was first snapped on March 27 along
La Brea Avenue, whilst the surfer was spotted on May 5 along
La Cienega Boulevard, the
'revive' creative seen along
Melrose Avenue on May 23 and the guitarist version also photographed along
La Brea Avenue on June 12, 2012.
Meanwhile, for a different take on the brand's advertising, check out this older, more overtly colourful campaign from August 2010. Snapped at two locations along
Sunset Boulevard, the
Vitamin Water bottle was clearly the hero.
UPDATED: If you liked
Vitamin Water's 'You're Up' ad campaign then you'll love their vibrant new
'Make boring brilliant' creative.
This multi-coloured, energetic billboard really catches your eye where it was snapped along
Westwood Boulevard on April 21, 2013.
Posts
Do you know if these Vitamin Water billboards still on display? Or are there any new ones up in the city? Thank you!
ReplyDeleteHey Katie, all these Vitamin Water billboards were taken some time ago, last one in April 2013. I've not seen any recently, but I don't doubt the new year will hold a new campaign.
ReplyDelete