Daily Billboard loves this witty campaign for
93.1 Jack FM, especially as radio billboards always have to try harder when they don't have a visual product to sell.
The zesty yellow colour really catches your eye (even when obscured by trees), whilst the self-deprecating copy brings a smile to your lips.
The
'People are talking' creative was snapped along
L.A.'s Highland Avenue on June 23, whilst the
'C for effort' billboard was spotted along
Ventura Boulevard in
Studio City on June 26 and the
'Risk taker' version was captured along
Santa Monica Boulevard in
West Hollywood on July 1, 2012.
For another
copy-only radio campaign check out these
KPCC News examples and for another take using illustrations take a gander at these
KFI AM radio billboards.
UPDATED: Here's another witty creative for
93.1 Jack FM snapped at
Beverly Boulevard and
La Brea Avenue on August 11, 2012.
UPDATED: The puns keep coming with this latest
Jack FM billboard snapped along
Ventura Boulevard in
Studio City on December 1, 2012.
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