Daily Billboard was really excited to see the second wave of
GNC Live Well's 2012 ad campaign take to the skies in recent weeks.
The new creatives seem like a natural evolution of the campaign and they appear much more vibrant and more active, and as a result considerably less static than
GNC's previous mono campaign from 2011 which was much more about beautiful models posing.
They've even incorporated some sports stars, including international female soccer player
Alex Morgan to add some interest.
The bright new billboards really do live up to the tagline of
'Sports nutrition and wellness to fuel your life'.
The new ads were snapped along
Sunset Boulevard, Hollywood Boulevard, Fairfax Avenue and on the side of
The Beverly Center along
San Vincente Boulevard between April 27 and May 5, 2012.
If you like these, be sure to check out the
first wave of 2012 GNC Live Well billboards from around
L.A. at the start of the year.
Daily Billboard is sure more new creatives will follow, but wonders where next for this particular campaign. Only time will tell.
UPDATED: Here's another overtly sporty and carefree billboard for
GNC Live Well.
This
'Live Charged' cyclist ad was snapped along
Ventura Boulevard in
Studio City on June 26, 2012.
UPDATED: Daily Billboard was recently in
New York City and spied some fantastic sporty billboards for
GNC Live Well.
First up is this adrenaline-packed
'Live Fast' hurdler billboard spotted along
Manhattan's Varick Street at
Charlton Street on August 28, 2012.
Next is this engaging special installation for women's soccer, featuring
American Olympic teammates
Heather Mitts and
Alex Morgan.
This
3D soccer ball installation really catches your eye along
7th Avenue and
West 41st Street near
Times Square, and it's also a clever way for
GNC to associate themselves with the
Olympic U.S.A. female soccer team without being an official sponsor.
Posts
No comments:
Post a Comment