Today we have two very special
Gap billboards for two very different reasons.
Daily Billboard loves a special installation and so adores this
'Be Your Own T' creative (even if we're not quite sure what the tagline means). Seeing that
'T' made up of all those different coloured
Gap t-shirts fluttering in the breeze is a real attention-grabber.
Speaking of eye-catching, it's nice to see
Gap supporting equality with this
'Be One' creative featuring a young gay male couple sharing the same t-shirt.
These welcome additions to
Gap's current Be Bright ad campaign are sure to get people talking and rightly so.
Daily Billboard is sure that this same-sex ad will get certain hate groups knickers in a twist, but honestly how can you be offended by this sweet and unsensational ad.
The special
Gap t-shirt installation billboard was snapped along Sunset Boulevard at the top of
La Cienega Boulevard on May 5, 2012, whilst the
'Be One' ad was captured opposite the
Hollywood & Highland Center along
Highland Avenue on the same day.
Now isn't that a great way to start another week here at
Daily Billboard? Thank you
Gap.
UPDATED: Here's another slightly more sun-bleached version of
Gap's special installation t-shirt billboard, but still with great visibility and movement, snapped along
Cahuenga Boulevard in
Hollywood on May 31, 2012.
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The gay couple in question is Rory O'Malley (Tony nominee for The Book of Mormon and co-founder of Broadway Impact) and his boyfriend Gerold Schroeder. :)
ReplyDeleteThanks for the info, that's great to know!
ReplyDelete