Daily Billboard loves a special installation and so adores this 'Be Your Own T' creative (even if we're not quite sure what the tagline means). Seeing that 'T' made up of all those different coloured Gap t-shirts fluttering in the breeze is a real attention-grabber.
Speaking of eye-catching, it's nice to see Gap supporting equality with this 'Be One' creative featuring a young gay male couple sharing the same t-shirt.
These welcome additions to Gap's current Be Bright ad campaign are sure to get people talking and rightly so.
Daily Billboard is sure that this same-sex ad will get certain hate groups knickers in a twist, but honestly how can you be offended by this sweet and unsensational ad.
The special Gap t-shirt installation billboard was snapped along Sunset Boulevard at the top of La Cienega Boulevard on May 5, 2012, whilst the 'Be One' ad was captured opposite the Hollywood & Highland Center along Highland Avenue on the same day.
Now isn't that a great way to start another week here at Daily Billboard? Thank you Gap.

UPDATED: Here's another slightly more sun-bleached version of Gap's special installation t-shirt billboard, but still with great visibility and movement, snapped along Cahuenga Boulevard in Hollywood on May 31, 2012.
The gay couple in question is Rory O'Malley (Tony nominee for The Book of Mormon and co-founder of Broadway Impact) and his boyfriend Gerold Schroeder. :)
ReplyDeleteThanks for the info, that's great to know!
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