Monday, May 7, 2012

DUO DAY: Gap Be Your Own T and Be One gay billboards...

Be Your Own T Gap special installation billboard
Today we have two very special Gap billboards for two very different reasons.
Gap Be Your Own T billboard
Daily Billboard loves a special installation and so adores this 'Be Your Own T' creative (even if we're not quite sure what the tagline means). Seeing that 'T' made up of all those different coloured Gap t-shirts fluttering in the breeze is a real attention-grabber.
Gap Be One gay billboard
Speaking of eye-catching, it's nice to see Gap supporting equality with this 'Be One' creative featuring a young gay male couple sharing the same t-shirt.
Gap Be Your Own T billboard
Gap Be Your Own T tshirt billboard
These welcome additions to Gap's current Be Bright ad campaign are sure to get people talking and rightly so.
Gap Be One billboard
Daily Billboard is sure that this same-sex ad will get certain hate groups knickers in a twist, but honestly how can you be offended by this sweet and unsensational ad.
Gap Be Your Own T billboard
Gap Be Your Own T billboard
The special Gap t-shirt installation billboard was snapped along Sunset Boulevard at the top of La Cienega Boulevard on May 5, 2012, whilst the 'Be One' ad was captured opposite the Hollywood & Highland Center along Highland Avenue on the same day.
Gap Be Your Own T billboard
Now isn't that a great way to start another week here at Daily Billboard? Thank you Gap.
Be One Gap billboard
UPDATED: Here's another slightly more sun-bleached version of Gap's special installation t-shirt billboard, but still with great visibility and movement, snapped along Cahuenga Boulevard in Hollywood on May 31, 2012.
Gap Be Your Own T special installation billboard


  1. The gay couple in question is Rory O'Malley (Tony nominee for The Book of Mormon and co-founder of Broadway Impact) and his boyfriend Gerold Schroeder. :)

  2. Thanks for the info, that's great to know!