Monday, April 23, 2012

BONUS DAY: Apple iPad 2012 billboards...

Giant Apple iPad butterfly billboard
Often technology ads can be a bit dull or too functional, but with a sleek, well-designed and highly-desirable product like the iPad, Apple always makes it seem so effortless.  
Apple iPad birthday balloons billboard
Daily Billboard loves these fresh creatives for the third-generation iPad with its new Retina display.
Apple iPad flower billboard
Apple claims their new tablet makes everything look crisper and more life-like, plus makes colours more vibrant and these billboards really do help instantly illustrate these key benefits.
iPad butterfly girl ad
The ads look sharp, simple and pop with colour, but most of all really make you want one.
Apple iPad keyboard 2012 billboard
This Spring 2012 ad campaign started appearing the beginning of April around the streets of L.A., with billboards along Melrose Avenue, Hollywood Boulevard and both large and standard size creatives along Sunset Boulevard.
Giant iPad billboard
If you like these, be sure to also check out these billboards for the iPad 2 from April 2011.
Apple iPad birthday girl billboard
Also check out the more lifestyle ads which launched the first-generation iPad and the more familiar second wave iPad billboards that followed.
Apple iPad flower billboard
Just like the giant fingers shown in these creatives, you really do feel like you could reach out and touch the new iPad screen.
Butterfly girl iPad billboard
Daily Billboard is once again impressed, and thinks that other technology and also telecommunications advertisers should be envious and take a leaf from Apple's creative approach.
Apple iPad keyboard ad
UPDATED: Here's another cool creative from the new campaign featuring a scenic finger painting app on the new iPad.
iPad painting app billboard
This extra-large billboard was snapped along Wilshire Boulevard opposite the La Brea Tar Pits on April 28, 2012.
iPad finger painting app billboard
UPDATED: In recent days it seems like all these new 2012 creatives are being rotated around different billboard sites in L.A., so here's another version of the finger painting app ad, snapped at Hollywood Boulevard and La Brea Avenue on June 27, 2012.
iPad finger painting app billboard

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