Monday, April 30, 2012

TRIO DAY: America's Got Talent season seven TV billboards...

America's Got Talent season 7 Stern ad
Get ready, America, it looks like America's Got Talent is getting a shot in the arm with a new judge in the form of controversial radio star Howard Stern.
America's Got Talent season 7 billboard
Out goes Piers Morgan for the seventh season (good riddance) and welcome the shock jock who's never afraid to say what he thinks.
America's Got Talent season 7 TV billboard
NBC are obviously counting on his outspoken personality to bring the controversy (and the viewers) as the billboards for the new season really focus of his arrival.
Americas Got Talent season 7 billboard
On the billboard featuring the judges surnames, 'Stern' gets an extra fiery treatment, which in the sunshine looks like it's been treated with some special luminescent paint to add to the shimmering effect and really stands out from a distance.
America's Got Talent season 7 billboard
Americas Got Talent Stern billboard
The copy only landscape billboard version was snapped along Sunset Boulevard at Laurel Canyon Boulevard on April 16, whilst the smaller squarer cast creative was photographed along Fairfax Avenue on April 24.
America's Got Talent season 7 billboard
Meanwhile the fun landscape cast version was snapped high above Wilshire Boulevard on April 28, 2012.
America's Got Talent season 7 Stern billboard

Sunday, April 29, 2012

Allure Homme Sport Eau Extreme fragrance billboard...

Allure Homme Sport Chanel billboard
Allure Homme Sport Eau Extreme by Chanel may be a mouthful to say, but the new billboard ad is certainly easy on the eye.
Allure Homme Sport Chanel billboard
This new mono ad campaign featuring pro surfer Danny Fuller was shot by The Hurt Locker's Director Kathryn Bigelow, who created a series of commercials for the fragrance brand.
Allure Homme Sport Chanel billboard
This ever so cool and sporty fragrance billboard was snapped along Sunset Boulevard in two separate locations on April 3, 2012.
Chanel Allure Homme Sport billboard
If you like this ad, be sure to also check out Keira Knightley's Coco Mademoiselle billboard for Chanel too.
Allure Homme Sport cologne billboard

Saturday, April 28, 2012

T2 Team to End AIDS endurance training billboard...

Team to End AIDS billboard
A few months of training, a lifetime of pride. 

Believe everything you read on this billboard about getting fit and building great friendships, and take it from someone who has trained with this fantastic organisation for two consecutive L.A. Marathons (and the Honolulu Marathon later this year) that it's a life-changing experience.
Team to End AIDS billboard West Hollywood
Not only can you achieve something for yourself, like train to complete a marathon or triathlon whatever your fitness level, but you can also raise awareness and much needed funds for AIDS Project Los Angeles and other local AIDS organisations, who do essential work to help improve the lives of people affected by HIV and prevent many others from contracting the disease.
Team to End AIDS billboard WEHO
This sporty charity billboard was snapped above the Santa Palm Car Wash along Santa Monica Boulevard in West Hollywood on April 27, 2012.

T2: Team to End AIDS has endurance training programs in Chicago, Houston, DC and Los Angeles. For more details about training with T2 and raising money for AIDS Project L.A. visit
Team to End AIDS billboard

Friday, April 27, 2012

The Ricky Gervais Show season three TV billboard...

Ricky Gervais Show season 3 billboard
Always ready to court controversy, it's only natural that Ricky Gervais would cast himself as God in this homage to Michelangelo's classic work of art from the ceiling of the Vatican City's Sistine Chapel.

This fun, tongue-in-cheek billboard for the third season of his animated HBO series, The Ricky Gervais Show, was snapped along Sunset Boulevard at North Orange Grove Avenue on April 2, 2012.

Animated masterpiece, indeed.

And if you're a fan of the British comedian, be sure to check out these equally witty TV billboards for Life's Too Short.
Ricky Gervais Show season 3 billboard

Thursday, April 26, 2012

DUO DAY: Gucci Flora fragrance billboards...

Gucci Flora Garden billboard
First introduced in 2009, Flora by Gucci gets a new fragrance collection this Spring with Flora The Garden, together with a striking billboard to launch the new scents.
Gucci Flora perfume ad
Here's the original Flora by Gucci billboard snapped along Sunset Boulevard on March 24, 2009, whilst the new perfume billboard was captured in the same location on April 5, 2012.
Flora Garden Gucci billboard
The 2009 ad was certainly more dramatic, but the stylish new creative is no less eye-catching and without a doubt conveys the floral theme.
Gucci Flora perfume billboard
If you like these billboards, be sure to also check out this Gucci Sport Pour Homme billboard featuring James Franco and Chris Evans and Evan Rachel Wood's Gucci Guilty fragrance ad.
Flora Garden Gucci advert

Wednesday, April 25, 2012

BONUS DAY: Battleship movie billboards...

Battleship movie billboard
If you'd asked Daily Billboard what was the least likely game or toy to be made into a movie, Battleship would have probably been at the top of that list.
Battleship movie billboard
But in what seems like a stroke of genius, with the addition of invading aliens this board game has been brought to life on the big screen in a blockbuster extravaganza in open water.
Battleship movie billboard
The ad campaign for the movie is certainly explosive, impactful and a bit of a spectacle.
Giant Battleship movie billboard
Aside from successful toy franchises like Transformers and G.I. Joe, the 1985 movie Clue, based on the British murder/mystery board game Cluedo (or Clue in America) is the only other game that comes to mind to have received the Hollywood cinematic treatment (does the roleplaying Dungeons & Dragons count?).
Battleship teaser billboard
Daily Billboard first spied this silhouetted teaser for the sci-fi action movie at Universal Studios Hollywood lower lot on November 30, 2011 and spotted these other giant creatives along Highland and Franklin Avenues on April 16, whilst the smaller Battleship firing missiles creative was snapped along Cahuenga Boulevard on April 20, 2012.
Battleship Madagascar 3 billboards
The billboards certainly promise great spectacle and excitement and let's hope John Carter's Taylor Kitsch and R&B star Rihanna don't prove to be horribly miscast, or the water-based setting prove to be an expensive repeat of 1995's Waterworld.
Battleship movie ad
Fortunately there are some big names like Liam Neeson and fan favorites like True Blood's Alexander Skarsgard to draw the crowds too.
Battleship movie billboard
Only time and the box office will tell, but from the looks of these billboards, this Battleship won't be so easily sunk.
Battleship movie billboard
UPDATED: Here are three more cool billboards for the Battleship ad campaign from April 27, 2012.
Battleship special extension movie billboard
This special extension version, which looks like something out of a Transformers movie, was snapped at the corner of Melrose and Highland Avenues.
Battleship movie billboard
The creative with the naval officer facing down an extraterrestrial armada was photographed at Universal Studios Hollywood's lower lot.
Battleship billboard
Daily Billboard also likes the smaller version of the Battleship logo being obliterated by the alien missile.
Battleship special extension billboard
UPDATED: Here's a promotional tie-in billboard for the movie and there's nothing particularly subtle about the product placement of this Coke Zero can in this ad.
Coke Zero Battleship billboard
This creative was snapped along Highland Avenue at Franklin Avenue on May 5, 2012. Enjoyed by humans and aliens indeed.
Coke Zero Battleship billboard
UPDATED: Apparently it appears that Battleship did get torpedoed at the box office, but here's another copy only creative for the movie that was snapped along La Cienega Boulevard on May 22, 2012.
Battleship billboard

Tuesday, April 24, 2012

Sexy Calvin Klein swimwear 2012 billboard...

Calvin Klein swimwear 2012 billboard
Swimsuit season is almost upon us and whilst some people may shudder at the thought of squeezing into a one-piece or bikini, the voyeur in the rest of us doesn't mind ogling the beautiful people who can pull off the look.
Calvin Klein swimwear 2012 billboard
Take for example Calvin Klein's latest hot billboard steaming up L.A.'s Sunset Strip, those two perfect specimens are enough to stop traffic.

What's not to like about the perfect pecs and abs on a man, especially when they look like you can bounce a coin off them, right?
Calvin Klein swimwear 2012 ad
This sexy swimsuit billboard, featuring the buff Danny Beauchamp and the gorgeous Lily Donaldson, was photographed along Sunset Boulevard in the designer fashion brand's regular ad location on April 3, 2012.

If you like this new creative, be sure to check out last year's Calvin Klein swimsuit billboard.
CK swimwear 2012 ad

Monday, April 23, 2012

BONUS DAY: Apple iPad 2012 billboards...

Giant Apple iPad butterfly billboard
Often technology ads can be a bit dull or too functional, but with a sleek, well-designed and highly-desirable product like the iPad, Apple always makes it seem so effortless.  
Apple iPad birthday balloons billboard
Daily Billboard loves these fresh creatives for the third-generation iPad with its new Retina display.
Apple iPad flower billboard
Apple claims their new tablet makes everything look crisper and more life-like, plus makes colours more vibrant and these billboards really do help instantly illustrate these key benefits.
iPad butterfly girl ad
The ads look sharp, simple and pop with colour, but most of all really make you want one.
Apple iPad keyboard 2012 billboard
This Spring 2012 ad campaign started appearing the beginning of April around the streets of L.A., with billboards along Melrose Avenue, Hollywood Boulevard and both large and standard size creatives along Sunset Boulevard.
Giant iPad billboard
If you like these, be sure to also check out these billboards for the iPad 2 from April 2011.
Apple iPad birthday girl billboard
Also check out the more lifestyle ads which launched the first-generation iPad and the more familiar second wave iPad billboards that followed.
Apple iPad flower billboard
Just like the giant fingers shown in these creatives, you really do feel like you could reach out and touch the new iPad screen.
Butterfly girl iPad billboard
Daily Billboard is once again impressed, and thinks that other technology and also telecommunications advertisers should be envious and take a leaf from Apple's creative approach.
Apple iPad keyboard ad
UPDATED: Here's another cool creative from the new campaign featuring a scenic finger painting app on the new iPad.
iPad painting app billboard
This extra-large billboard was snapped along Wilshire Boulevard opposite the La Brea Tar Pits on April 28, 2012.
iPad finger painting app billboard
UPDATED: In recent days it seems like all these new 2012 creatives are being rotated around different billboard sites in L.A., so here's another version of the finger painting app ad, snapped at Hollywood Boulevard and La Brea Avenue on June 27, 2012.
iPad finger painting app billboard