Wednesday, February 1, 2012

TV WEEK: Mad Men falling man season five billboards...

Giant season 5 Mad Men billboard
Now here's an inspired and striking billboard to herald in the fifth season of the Emmy and Golden Globe winning 60's based drama Mad Men.
Mad Men season 5 billboard
These minimalist ads are so compelling and arresting, they don't even need the name of the show to attract attention.
Falling man Mad Men season 5 billboard
To regular viewers they immediately scream 'Mad Men' with the suited falling man imagery from the show's opening title sequence, alongside the black, white and red colour scheme and recognisable font for the series air date.
Mad Men season 5 AMC billboard
It really is a daring and dramatic campaign, but it stands to reason that a television series about a prestigious advertising agency would have some rather impressive ads themselves.

The giant billboard really does help give the creative maximum effect, as that's an awfully long way to fall.
Giant Mad Men season 5 billboard
As a bonus today, enjoy this more traditional season three billboard with the enigmatic 'Don Draper' looking down over Fountain Avenue at Highland Avenue on August 19, 2009.
Mad Men season 3 billboard
If you're a fan of the show, be sure to check out the season four billboard for Mad Men too.
Mad Men season 5 TV billboard
The standard size billboard was snapped along Sunset Boulevard at Crescent Heights Boulevard on January 17 and Pico Boulevard on January 25, whilst the super-sized version was captured on the side of the Andaz Hotel along Sunset Boulevard on January 20, 2012.
Mad Men 5 Falling man billboard
Imagine Daily Billboard's surprise when a second wave of teasers for the fifth season appeared on January 30, 2012.
Secrets are back Mad Men 5 billboard
According to these simple, but evocative copy ads, 'secrets, envy and adultery are back'. How cool would it be if there was a version simply saying 'Don Draper is back'.
Adultery is back Mad Men season 5 billboard
These new billboards were snapped at ad sites along Sunset Boulevard and La Cienega Boulevard in West Hollywood, replacing the 'falling man' creative.

This ad campaign is certainly shaping up to be an early contender for the television category of Best Advertising Billboard Awards.
Envy teaser Mad Men 5 billboard
UPDATED: Finally after weeks of being teased, here's the 'window shopping' season five billboard for Mad Men.
Mad Men season 5 billboard
Don Draper is back and it looks like he's contemplating a life with pipe and slippers, and a subservient wife. The faceless naked female mannequin is a nice touch and so too is Don's face reflected in the store window, looking in on his life and also looking out.
Mad Men season 5 billboard
These new billboards were snapped along Sunset Boulevard on February 28, 2012.
Mad Men 5 Don Draper billboard
Let the countdown commence for the two hour season premiere.
Mad Men season 5 For your consideration billboard
UPDATED: Here's a fantastic season five billboard for your consideration featuring practically the entire cast of Mad Men, which also features the drama's leading ladies - Joan, Peggy, Betty and Don's new wife Megan. This striking black and white creative was snapped along Sunset Boulevard on May 28, 2012.
Mad Men For your consideration billboard


  1. Since this campaign is garnering a lot of love (and controversy too), I'd thought I'd let you know who came up with the ideas seen here. Lennon Courtney, creative director/writer. Craig Anderson, creative director/art director. Gina Roberts, writer. Kyle Kelly, art director. Agency: The Richards Group. We've been working on projects for AMC since before Season 1 of MM aired. We love this client. So sophisticated. Thanks for the recognition!

  2. Thanks so much for the info.

    Daily Billboard always likes to credit agencies for their work, especially outstanding campaigns like this one. Great job!!