Monday, February 6, 2012

MOVIE WEEK: Giant John Carter billboards...

Disney John Carter movie billboard
Mary Poppins. Jerry Maguire. Forrest Gump. Johnny English. Donnie Brasco. Just some of the films that have people's names in their titles. Unfortunately they don't always mean much unless they have some historical context or literary significance.

Daily Billboard's biggest gripe with Disney's new sci-fi action movie is that John Carter has chosen not to use its 'of Mars' full title.
Giant John Carter billboard Sunset Strip
The movie seems happy to use the red planet in its marketing material, so why not help immediately communicate to the mainstream what the movie is all about, especially if they have no prior knowledge of the character originated by Tarzan creator, Edgar Rice Burroughs.
Giant John Carter movie billboard
This super-sized billboard, featuring Taylor Kitsch as the titular hero who is an American Civil War veteran miraculously transported from Earth to war torn Mars, was snapped along Sunset Plaza on January 25, 2012.

Be sure to also check out these original movie costumes from John Carter on display.
Giant John Carter movie billboard
UPDATED: Here's another giant billboard for the Disney movie, this time with an even more alien or is that Martian feel, snapped along Wilshire Boulevard in Westwood on February 14, 2012.
Giant John Carter Martian billboard
UPDATED: As it gets closer to John Carter's release date more billboards for the sci-fi movie are popping up around L.A.
John Carter White Apes billboard
These two billboards featuring a duo of giant alien white apes chasing our titular hero were snapped along 3rd Street and Fairfax Avenue at Santa Monica Boulevard on February 16, 2012.
John Carter movie billboard
The special extension billboard looks especially impactful against that blue Californian sky.
John Carter movie White Apes billboard
UPDATED: This other Martian creative, which highlights the special costume, prop and set exhibit for the movie at the El Capitan Theatre in Hollywood, was snapped at Franklin and Highland Avenues on March 7, 2012.
John Carter Martian billboard


  1. Saw a link to this on Tumblr. I think the reason they dropped "of Mars" from the title is because it's an almalgam of a couple of the books in the series. I've been following the production of this movie for a while, and I think either Taylor Kitsch or Andrew Stanton said that it's not about John Carter OF MARS, but John Carter of Earth BECOMING John Carter of Mars. He has to earn it, he doesn't get it right out of the gate. It makes sense to me, although I also wish they would've kept the Mars.

  2. Thanks for your insight, it's appreciated.

    I ultimately feel that big film studios need to stop looking for film franchises every time and start making great stand alone movies.

  3. Why are the White Apes not white on the billboards?