
After Emporio Armani dropped David Beckham in favour of younger model and fellow footballer Cristiano Ronaldo, it looks like old 'Golden Balls' is having the last laugh by launching a range of branded underwear with H&M stores.


These sexy David Beckham billboards were snapped above H&M's flagship store in Los Angeles, towering over Sunset Plaza on February 9, 2012.
And if you like these, be sure to also check out David and Victoria Beckham's Emporio Armani underwear billboard from October 2009.

Stick around this week for even more stylish billboards in another FASHION WEEK here at Daily Billboard.

These revealing billboards were snapped once again above H&M's flagship store along Sunset Plaza in L.A. on August 17, 2012. Enjoy.

UPDATED: Another fashion season and another selection of billboards with Beckham getting his kit off along Sunset Boulevard in West Hollywood.
This sexy new ad campaign for his H&M underwear range comes in colour versus the previous mono ads and these billboards were snapped on February 11, 2013.
The funny thing is, further west along Sunset Plaza at the moment you can also spy David Beckham's son Romeo following in his dad's footsteps, with his first ad campaign for British luxury brand Burberry.
UPDATED: Six months later and here are some new creatives for the David Beckham Bodywear range at H&M.

These revealing billboards were snapped once again above H&M's flagship store along Sunset Plaza in L.A. on August 17, 2012. Enjoy.

UPDATED: Another fashion season and another selection of billboards with Beckham getting his kit off along Sunset Boulevard in West Hollywood.
This sexy new ad campaign for his H&M underwear range comes in colour versus the previous mono ads and these billboards were snapped on February 11, 2013.
The funny thing is, further west along Sunset Plaza at the moment you can also spy David Beckham's son Romeo following in his dad's footsteps, with his first ad campaign for British luxury brand Burberry.
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