Tuesday, January 24, 2012

BONUS DAY: GNC Your Solution Headquarters billboards...

GNC Live Fit Live Healthy billboards
GNC are back to ensure a healthy start to the New Year with a refreshed ad campaign.
GNC Healthy stretching billboard
These new billboards are more overtly sporty, with gym gear, people stretching, sweating and holding skipping ropes, plus this time they come in colour too.
GNC male model Solution HQ billboardGNC Live Fit Healthy 2012 billboards
The billboards still feature fit, young male and female models and all share the 'Live Healthy' slogan, presumably for the diet conscious in the New Year, with the addition of the 'Your Solution Headquarters' tagline.
GNC female Solution HQ billboard
It's a great campaign as there's not a vitamin or supplement bottle in sight, or an explicit mention of the General Nutrition Center, and yet you still get the health message loud and clear.
GNC Healthy male model billboardGNC Live Healthy colour billboard
If you like these ads, take a look at GNC's Live Well campaign in mono from 2011.
Healthy stretching GNC billboard
The giant double Live Fit Live Healthy billboards were snapped along Sunset Boulevard at the top of La Cienega Boulevard, whilst the other vibrant creatives were photographed at The Beverly Center, along Hollywood Boulevard and Fairfax Avenue at the beginning of January 2012.
GNC Live Healthy 2012 billboard
Be sure to stay tuned, as Daily Billboard predicts there will be more creative executions in this ad campaign as this year progresses.
GNC Solution HQ 2012 billboard
Live Fit Live Healthy GNC billboards
UPDATED: This oiled up hot male model billboard for GNC's new campaign stood out from afar along Ventura Boulevard in Studio City on March 7, 2012.
GNC Live Healthy billboard
A little titillation is certainly one way to get people motivated to be healthier.
Live Healthy GNC male model billboard

1 comment: