Friday, December 9, 2011

MOVIE WEEK: New Year's Eve billboards....

New Year's Eve movie billboard
If it ain't broke, don't fix it. That's obviously what the people behind the movie New Year's Eve, Garry Marshall and Warner Bros. Studios, must think.

They've opted for a similar montage ad campaign for this romantic comedy, that interweaves multiple storylines for several couples and singles living in New York on New Year's Eve, just like they did for their Valentine's Day movie billboards.
New Year's Eve billboard
It's not a bad idea and at least it helps audiences know what to expect from a film.

These golden-hued billboards, with ever so slight variations in design, were snapped along Sunset Boulevard on November 22 and along Beverly Boulevard at La Brea Avenue on November 16, 2011.
New Year's Eve film billboard

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