Monday, August 1, 2011

Giant Heineken beer billboard...

Giant Heineken beer billboard
Heineken's giant new beer billboard really stands out and it's nice to see different colours, the green and golden hues, adorning the 9000 building along L.A.'s Sunset Strip rather than the usual blue background to most ads that appear there.

There's something oddly mouth-watering about a drop of beer poised to fall into a waiting pint glass, especially when it's this big.
Heineken Holland drops billboard
The massive billboard creative was snapped on July 23 and the smaller standard version photographed along Pico Boulevard on June 21, 2011.

Giant Heineken drops billboard
UPDATED: This square version of the vibrant Heineken creative was snapped along Highland Avenue at Hollywood Boulevard on August 21, 2011.Heineken Drops in Holland billboardUPDATED: Here's a witty new creative for the Dutch beer focusing on its quality and import credentials.
Heineken beer imported billboard
This Heineken 'imported' billboard was snapped along Sunset Boulevard at Sweetzer Avenue on June 5, 2012.
Heineken imported billboard
Plus continuing the campaign, here's another creative to accompany the 'imported' tagline, snapped at Sunset & Vine in Hollywood on July 2, 2012.
Heineken Beer imported billboard
Are you thirsty yet?
Heineken Beer Imported billboard
UPDATED: Here's a super-sized version of the 'Imported' creative on the side of the Andaz Hotel in West Hollywood on August 4, 2012.
Giant Heineken beer billboard Sunset Strip
UPDATED: The Dutch beer invasion isn't just happening on the streets of L.A., here's some billboards for Heineken around New York City.
Heineken US Open 2012 billboard
Heineken US Open 2012 billboards 7th Avenue NYC
These billboards marking Heineken's 21st year as the U.S. Open Tennis sponsor were snapped along 7th Avenue near Penn Station and in the trendy Meatpacking District on August 28, 2012.
Heineken US Open 2012 billboards NYC

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