Wednesday, May 25, 2011

BONUS DAY: Virgin America Breath of fresh airline billboards...

Virgin America little glamour billboard
Daily Billboard is loving Virgin America's newest wave of billboard ads featuring clever copy and tongue-in-cheek characters.
Virgin America Breath of fresh airline billboard
This latest batch replace the recent copy only billboards which featured a prominent heavily branded Virgin airplane tail, which although witty were slightly duller and certainly less impactful.
Virgin America sit pretty billboard
The 'Little glamour goes a long way' creative was snapped along L.A.'s Santa Monica Boulevard on May 11, whilst the 'Breath of fresh airline' and 'Sit pretty' versions were photographed on opposite sides of the road at Mission & 6th Street in San Francisco on May 15.
Virgin America Windy City billboard
Interestingly enough, this 'Windy City' creative was replaced by the 'Little glamour' billboard in the same location about two weeks later, so it was either a teaser billboard or the client decided the campaign wasn't working hard enough for them without stronger visuals.

Daily Billboard still thinks the previous 2010 Virgin America ad campaign was the best with its bold, vibrant colours and eye-catching models.
Virgin America Time Flies billboard
These two other billboard versions were snapped along Highland Avenue and La Cienega Boulevard, respectively, on April 25, 2011.
Virgin America Empty Inbox billboard
UPDATED: Virgin's fun Fly like a Player billboard was spotted along Fairfax Avenue on July 3, 2011.
Virgin Fly like a player billboard
UPDATED: Here's a whole new assortment of billboards in Virgin America's latest campaign which have surfaced at the end of October and were snapped on Sunset Boulevard and La Brea Avenue on October 26, 2011.
Virgin America Don't stay billboard
With these fun billboards they are certainly taking on the stuffy old American airlines for supremacy in the air.
Virgin America younger airline billboard
It's also nice to see an airline that can actually deliver on the promises in its advertising messages.
Virgin turns you off billboardUPDATED: Here are three new creatives in the Virgin America campaign snapped along Sunset Boulevard on April 21 and 24, plus along Melrose Avenue on April 28, 2012.
Virgin Long flights never felt shorter billboard
All three help to highlight the airline's (some would say superior) in-flight entertainment and telecommunications services.
Virgin America wish on demand billboard
Daily Billboard really does appreciate being able to access WiFi on board a plane, but there is also something to be said about being able to switch off and take a break on occasion too.
Virgin Airspace now workspace billboard


  1. Any idea who ran the ad campaign? id love to get a screen capture of each ad. - Steve

  2. I'm not sure Steve, but maybe they'll post a comment here to let us know.

  3. Wow! Who is the Black guy in the suit? He is gorgeous!!! What chocolate! and those LIPS!!! I'll fly Virgin if he's on the flight... Anybody know his name?