Friday, November 26, 2010

NYC WEEK: Pepsi Max zero calories billboards...

Pepsi Max zero calories billboard
Oh America, how Daily Billboard loves your totally unsubtle comparative advertising and your 'anything you can do, I can do better' spirit.

It always makes Daily Billboard chuckle to see rival brands slamming their competitors so overtly.

Although it may not be immediately apparent, that Pepsi Max can in the photo actually comes out from the billboard in 3D relief, which makes it even more noticeable at street level.
Pepsi Max zero calories NYC billboards
These billboards for Pepsi Max boasting their taste supremacy over Coke Zero were snapped near New York's Times Square on November 15, 2010.
Pepsi Max zero calories billboards

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